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What Basics You Need to Know to Be Successful

In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords. Sophisticated strategies for increasing organic traffic exist, along with things like […]

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5 Essential Schema Plugins for WordPress

Not all website elements are created equal. Some matter – and some matter a ton. So what are your site’s standout elements? Here are five: Customer reviews. Ratings. Product pricing. Recipe ingredients (if your website is about cooking). Your company’s operating hours. It’s pretty obvious to you how important these elements are to your site. […]

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What Role Do Keywords Play?

It’s 2020, and SEO professionals who’ve been at it for a while will know just how much has changed in the past decade. In 2010, we still hadn’t been hit with Panda or Hummingbird or RankBrain or BERT, and many of us still thought “SEO content” was a matter of: Adding our target keyword and […]

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Google’s Desktop Search Results Get a New Look & This Week’s Digital Marketing News [PODCAST]

Tune in to this week’s episode of Marketing O’Clock to hear Jess Budde, Greg Finn, and Christine “Shep” Zirnheld deliver the latest digital marketing news. Google shakes things up on desktop SERPs Jess tells you about Google’s desktop facelift, featuring more favicons and less-prominent ad labeling. Changes coming to Chrome Greg talks about the plethora […]

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Understanding the Role of a Technical SEO Audit

I’ve been in this “thing of ours” for 21 years now. And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too. From mom-and-pop shops to Fortune 500s – I’ve been there and done that. Over that time, my processes have evolved. Interestingly, SEO audits really weren’t […]

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6 Types of User Behavior to Track on Your Website & the Tools to Do It

We work hard in our roles whether in SEO, paid search, or other aspects of digital and broader marketing trying to get people to our websites. Websites are focal points for our messaging and getting our audiences to take key actions that we can monetize. While large brands and marketing firms often have roles and […]

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Google Changes the Look of Paid and Organic Search Results on Desktop

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared […]

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Google January 2020 Core Update is Rolling Out Imminently

Google confirmed that a broad core algorithm update, simply titled the ‘January 2020 Core Update’ is rolling out today. Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the January 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please […]

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10 Inspiring Instagram Contests That Caught Our Attention

Instagram is huge. It has more than 1 billion users and is the third most popular social media site today. But Instagram isn’t all about pretty photos and clever art. In fact, it’s becoming a huge marketing platform where Fortune 500 companies are stepping into the scene. With all these big companies vying for the […]

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DuckDuckGo is Now a Default Search Engine Option on Android in the EU

DuckDuckGo will soon be offered as an option for default search engine on Android devices across the EU. European regulators are forcing Google to present Android users with the option to choose their own default search engine. The option to choose default search providers has always been available on Android devices, but it’s something users […]

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