Content promotion is one of the biggest challenges in digital marketing. Lately, securing links and social media shares is a struggle even for popular blogs. For instance, look at the statistics of the posts published by Brian Dean in the last few months: If the numbers look like this for someone who has a really […]
Want to better engage audiences and make an impact? Then consider adding visuals to your content. Assets like infographics are the visual content you need to add to your content marketing mix – but how can you make yours stand out among the rest? Join our next live webinar on Wednesday, September 25 at 2 p.m. ET […]
Online trolls have been the bane of rational, civil internet users since the beginning of the web. It turns out, when you give certain people the shield of anonymity to hide behind in the form of a computer screen, things get ugly. Internet trolls started popping out of the woodwork as early as the ’90s, […]
In the latest instalment of the #AskGoogleWebmasters video series, Google’s John Mueller answers a common question about JSON-LD structured data. Here is the question that was submitted: “Is it possible to insert JSON structured data at the bottom of theinstead of the? It seems to work fine for many websites.” In response, Mueller says “yes.” […]
I was diagnosed with OCD at the tender age of 41 – about 27 years after I first started to notice my OCD-like behaviors and about 41 years after I learned that OCD was far more than wanting things to be a certain way or being bothered by imperfections. As a teenager, I would do […]
Podcast: Download Subscribe: Apple Podcasts | Android | “[W]e’re a conference about marketing and we’re constantly learning about marketing in order to market our conference about marketing. It’s a circular reference, which really helps us market the conference better.” If you’ve been in the SEO or digital marketing space for a while, you’ve probably heard […]
Curbside pickup. Buy online, pick up in-store. Do these phrases ring a bell to you? Phrases that three or four years ago would have been foreign to the average consumer are now creeping into our everyday life. Curbside pickup has been around for restaurants like Red Robin and Applebee’s for some time. But if you […]
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In the Google Search: State of the Union last May, John Mueller and Martin Splitt spent about a fourth of the address to image-related topics. They announced a big list of improvements to Google Image Search and predicted that it would be a massive untapped opportunity for SEO. SEO Clarity, an SEO tool vendor, released […]
Google has published New Quality Raters Guidelines. It contains significant changes to the Your Money or Your Life section as well as new areas of focus. The following tracks the changes and how they may influence SEO trends. Quality Raters Guidelines are Not Algorithm Hints Let’s get this out of the way. Many people look […]
