Google has published the first in what will be a series of blog posts dedicated to SEO case studies. The aim of this series is to share success stories that demonstrate the value of SEO. Google says the intended audience for these case studies are people who may need some extra convincing that SEO is […]
Google’s Daniel Waisberg explains to site owners how they can temporarily hide content in Google search results using Search Console. This information was provided in the company’s latest Search Console Training video dedicated to the removals report in Search Console. In the video Waisberg also talks about removing outdated and inappropriate content, and the steps […]
Google has now shared examples of what COVID-19 special announcement structured data will look like when used in search results. A brand new set of structured data markup for special announcements related to COVID-19 was introduced last month. Google officially stated last week it will support the new structured data, but didn’t say when it […]
Google has transcended from being just another search engine. It has become ubiquitous, often used as a transitional verb. If you have any doubts, just Google it! With its ever-evolving algorithms, a dominant online advertising platform, and personalized user experience, Google has amassed a global market share of 87%. No one serves up better search […]
If you manage or direct SEO, PPC, content marketing, or social media marketing for an organization in the travel industry, then you already know how hard hotels, airlines, cruise lines, tourism destinations, and online travel agencies (OTAs) have been hit by the coronavirus pandemic. Bad news travels fast. To stay on top of the outbreak’s […]
Changes to Google’s image search results over the years, and current best practices, are discussed in a newly uploaded presentation. The presentation was given by Francois Spies, Product Manager for Google Images, at Google’s Webmaster Conference in November. Google just published a batch of videos from the conference so, for most people, this is their […]
Google My Business listings now have access to a new type of post designed for announcements related to COVID-19. Some examples of such announcements are: Temporary closures New operating hours Changes to regular service, such as moving to takeout/delivery only Safety precautions being taken by the business In-stock, low stock, or out of stock announcements […]
Microsoft has added additional features to the Ad interface redesign, an effort that was announced in October of last year. Currently, only select customers have access to the redesign preview, but Microsoft has released visuals of the latest improvements rolling out. More Robust Multi-Account Insights & Management Multi-account users will have a sleek, redesigned multiple-account […]
Google has launched several initiatives to assist health organizations with making COVID-19 information more accessible in search results. These initiatives include the creation of a best practices guide for health websites, and a Google Search support group exclusively for health organizations. Best Practices for Health Websites In an effort to help health organizations improve their […]
Google has updated Search Console with features that give site owners more control over their account preferences. Site owners now have the option to chose whether performance data for their Search Console property appears in search results. Also, Google has expanded Search Console’s email preferences with more choice over which types of emails to receive. […]
