5 Surprising Ways Great Content & PPC Can Help Each Other

When it comes to improving your PPC campaigns, you’ve heard all the advice. Focus on improving quality score and click-through rates. Optimize your account structure. Use negative keywords. And while those are all valid tactics that can work, there’s one thing that rarely (if ever) comes up as a way to improve your PPC campaign: […]

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Twitter Has Temporarily Disabled Tweeting via SMS

Twitter is temporarily disabling the ability to send tweets via SMS text messages. The company says it’s doing this in an effort to protect peoples’ accounts: “We’re taking this step because of vulnerabilities that need to be addressed by mobile carriers and our reliance on having a linked phone number for two-factor authentication (we’re working […]

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Meet SEMrush’s Solution for Industry Benchmarking: Market Explorer

Market Traffic can show how your entire industry is affected by an algorithm update or by seasonal trends. If you know the seasonal trends in the industry, you can prepare your marketing activities to smooth out the decline or whip up the growth. For example, if you anticipate the industry will decline in the next […]

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WordPress 5.3 Will Change How it Blocks Indexing

WordPress announced an important change to how it will block search engines from indexing websites. This change abandons the traditional Robots.txt solution in favor of the Robots Meta Tag approach. The change brings WordPress in line with the reason for blocking Google, which is to keep the blocked pages from showing in Google’s search results. […]

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5 Microsoft Advertising Features You Might Not Know About

With Google’s dominance of the search market, PPC advertisers can easily forget to focus on Microsoft Advertising. Too often, campaigns are simply copied over from Google Ads with no further thought going into unique configuration for Microsoft Advertising. The search marketers who win are the ones who put the extra thought into tailoring campaigns for […]

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YouTube Will Show Abbreviated Subscriber Counts Starting in September

Starting in September, YouTube will stop showing full subscriber counts for all channels with more than 1,000 subscribers. This change was originally planned to roll out in August, but is now going to be rolled out gradually throughout September. The update will take place across YouTube and the public YouTube Data API Service. Creators will […]

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How to Avoid SEO Misinformation

A lot of good information about SEO is out there. But there is also quite a bit of bad information. It doesn’t help when Google’s search results amplifies the bad information For example, Google’s John Mueller recently debunked the SEO myth of LSI Keywords: For example, John Mueller recently tweeted that LSI keywords are not […]

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Google Doesn’t Intend to Bring All Old Features to the New Search Console

Google’s John Mueller recently confirmed there are no plans to bring all legacy features to the new version of Search Console. This topic was discussed in the latest #AskGoogleWebmasters video which deals specifically with submitting a robots.txt file in the new Search Console. That’s one of the more commonly used legacy features that has not […]

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Google: JavaScript SEO is not Dying, It’s Evolving

Google’s John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying. It’s certainly not dying, nor is it getting easier. If anything, JavaScript SEO is only going to get more technical as issues become more challenging to identify. This topic was brought up in a Google Webmaster Central hangout during a […]

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Google Rankings and Nofollow Anchor Text

I recently saw a poll in a private Facebook Group where many people voted that nofollow links can help rank a site because of the anchor text. Can nofollow anchor text help rankings? Anchor Text Without Links There are two theories floating around about how nofollow links help a site rank. The first theory states […]

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