Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories: Google’s new Partner requirements On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges. Spend requirements doubled, new certifications are required, and Google will […]

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Everything We Know (So Far)

Ever since Google first announced that it was experimenting with mobile-first indexing in 2016, there has been a ton of information published. Throughout the years, Google has given us bits of new information and updates about how mobile-first indexing works and how to prepare. The following is a compilation of things we know, so far, […]

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10 Tips for Mastering Your SEO Content in 2020

2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content. The issue, then, has been the over-emphasis […]

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Google’s John Mueller: There is No Benchmark for Crawl Budget

There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says. This was stated in response to a Reddit thread where an SEO asked whether there’s ideal percentage of pages that Googlebot should be crawling every day. The thought behind this question is content may be kept fresh […]

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How to Outsmart Your Competitors Using Location Data [Webinar]

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to […]

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10 Tips to Get More Followers on Pinterest

What if I told you there’s a way to build an online empire through posting photos you love? And what if I told you those photos don’t even have to be your own? You’d shake your head. Impossible. But what if I told you someone actually went and did it? In fact, many people did […]

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New Instagram Feature Helps Users Clean Up Their Following List

Instagram is rolling out a new feature that will allow users to group their following list into different categories. The new “Following Categories” feature groups the accounts you follow into lists such as: Accounts you see most often Accounts you least interact with Accounts sorted by earliest to latest followed Instagram uses data from the […]

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Google Shopping Ads in Gmail & This Week’s Digital Marketing News

On this week’s episode of Marketing O’Clock, we’re talking about a new placement for Google shopping ads, new guidelines for video ads from Chrome, a review hub for restaurants on TripAdvisor, and how to create traffic jam with one little red wagon. Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld as they cover these […]

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Google Maps Updated With New Icon & New Features

As Google Maps turns 15 years old, the product is getting a slight overhaul with a new icon, new navigation tabs, and new features. First, here’s the new icon. It’s a simple, Google-branded pin which replaces the old map intersection icon. Google explains the design change in a blog post: “It’s based on a key […]

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Search Results Analysis: The Latent Question

Google is increasingly ranking content based on relevance signals derived from algorithms designed to help them better understand search queries and webpages. We are in a post-keyword ranking era. Researching keywords still matter. But the way Google ranks websites, it’s largely not about matching words in a search query to words on a webpage. This […]

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