YouTube is Testing a New Way for Creators to Make Money From Viewers

YouTube is currently testing a new form of monetization which lets creators earn money directly from viewers. With this new feature, viewers can support their favorite creators by purchasing “applause” on videos they enjoy. Applause is similar to purchasing SuperChats on live YouTube videos, with the key difference being that it can be purchased on […]

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5 Google Analytics Reports Every PPC Marketer Needs to Know About

It’s easy to have a  love/hate relationship with Google Analytics reports. On one hand, it presents every single of piece of information needed at one’s fingertips. On the other hand, it’s even easier to go down a rabbit-hole when presented with too much information. As marketers, we only have so much time in a day. […]

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10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them)

In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers has risen by 10% in six years. No matter how much you spend on your paid advertisements, there’s a 26% chance your target audience won’t even see them. Voice […]

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25 Surprising Facts You Didn’t Know About Snapchat

Snapchat isn’t just about keeping up with the Kardashians. Neither is it limited to sharing silly/cute/spontaneous selfies with friends, or stories of chocolate margaritas. Snapchat is more than all of that. In fact, if you use it strategically, it can be a powerful tool for marketing your brand. Sounds exciting, right? It is. But before […]

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A Hands-On Introduction to Modern JavaScript for SEOs

Here are the most important changes. We first capture in temporary variables the submitted values for the name and review using relevant CSS selectors. Then, we change the state of the internal variables using the call to this.setState. After these changes, you can see that submitting reviews works as we planned. We could continue adding […]

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Google’s New Partner Program Requirements Show No Love for Agencies & This Week’s News [PODCAST]

Join Jess Budde, Greg Finn, and Christine “Shep” Zirnheld for Marketing O’Clock. We’re breaking down these digital marketing news stories: Google’s new Partner requirements On this week’s episode of Rant O’Clock, Google is making Partners jump through hoops if they want to retain their badges. Spend requirements doubled, new certifications are required, and Google will […]

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Everything We Know (So Far)

Ever since Google first announced that it was experimenting with mobile-first indexing in 2016, there has been a ton of information published. Throughout the years, Google has given us bits of new information and updates about how mobile-first indexing works and how to prepare. The following is a compilation of things we know, so far, […]

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10 Tips for Mastering Your SEO Content in 2020

2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content. The issue, then, has been the over-emphasis […]

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Google’s John Mueller: There is No Benchmark for Crawl Budget

There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says. This was stated in response to a Reddit thread where an SEO asked whether there’s ideal percentage of pages that Googlebot should be crawling every day. The thought behind this question is content may be kept fresh […]

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How to Outsmart Your Competitors Using Location Data [Webinar]

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to […]

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