Doesn’t Build Links. Why Did Google Slap a Link Penalty?

A well known and respected search marketer who hasn’t built links in five years tweeted that he received a manual link penalty. Dan Petrovic, of Dejan SEO tweeted that he was shocked to see that his site didn’t even rank for its own brand name. Dan Petrovic, a respected search marketer from Australia tweeted that […]

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Google AdSense Announces Crackdown on Invalid Clicks

Google AdSense announced they will stop showing ads before invalid clicks happen. Google says this change won’t affect most publishers. Penalized AdSense publishers will be notified and given the opportunity to fix the problem. This is Google’s explanation: “This year, we’re enhancing our defenses even more by improving the systems that identify potentially invalid traffic […]

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Bing Makes it Easier to Verify Sites in Bing Webmaster Tools

Bing Webmaster Tools is getting updated with support for Domain Connect, which makes it easier for users to verify sites. With Domain Connect, users can complete a site verification without ever having to access the source code. “Domain Connect is an open standard that makes it easy for a user to configure DNS for a […]

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Can You Increase Keyword Rank Without Any Link Building?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Jenny Halasz and Kristine Schachinger. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for “Ask An SEO”, we have a question from Amir in California: “Can […]

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How to Create a Content Strategy for Ecommerce Sites

On your solid foundation of a technically sound site with a logical architecture designed for the best user experience possible, you can now begin to craft a content strategy that will attract – then convert – your ideal audience. Hopefully, you’ve worked your way through keyword and competitive research and have those insights at hand […]

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New Google Easter Eggs: Multi-Sided Dice

Google has updated its “roll a die” tool, one of its longest standing Easter eggs, with multi-sided dice. Now, users can roll 4, 6, 8, 10, 12, and 20 sided dice. Previously, this Easter egg was limited to a single six-sided die. To trigger this Easter egg just search for “roll dice” or “roll a […]

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Instagram to Crack Down on Fake Stories Views

Instagram is reportedly working on a solution for the wave of inauthentic story views that has spread throughout the network. If you publish Instagram stories to a public account, and receive views from people who don’t follow you, you’re not alone. Where Are the Fake Views Coming From? TechCrunch reports the influx of fake views […]

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Instagram is Working on Layouts for Stories, New Boomerangs, More

Instagram has been found testing several upgrades to stories that include a layout mode, new boomerangs, and redesigned icons. This test was discovered by reverse engineering expert Jane Manchun Wong, whose track record for finding unreleased features is second-to-none. In the screenshot Wong shared on Twitter you can see the new icons and several of […]

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Top Ranking in Google Local Can Be Rented

A post on Diggity Marketing’s blog describes a tactic that appears to expose lax ranking standards on Google Local searches. The tactic is to rank a website for local search terms then rent the website to a local business. The local business can rent positions in Google and collect business leads. This is What Rank […]

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Did Googler’s Tweet Imply Google Doesn’t Catch All Paid Links?

A tweet by Google’s Gary Illyes implied that Google doesn’t catch all paid links. The tweet was thanking someone for submitting a list of 700 domains that sold links. That implied that the links passed PageRank and Google didn’t know about them. Google’s Gary Illyes Tweet About Paid Links Google’s Webmaster Trend Analyst Gary Illyes […]

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