5 Big Content Trends for 2020

In 2020, content marketing and SEO are going to be hitting some awesome high notes. We’re careening toward a bright future of more useful, helpful, technically amazing content that aligns with user habits, preferences, and search needs. Content is getting better because we’re getting smarter about how we strategize, research, create, and publish it. Content […]

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3 Ways to Use XPaths with Large Site Audits

When used creatively, XPaths can help improve the efficiency of auditing large websites. Consider this another tool in your SEO toolbelt. There are endless types of information you can unlock with XPaths, which can be used in any category of online business. Some popular ways to audit large sites with XPaths include: In this guide, […]

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10 Email Marketing Tips to Boost Holiday Sales

Adding email to your holiday marketing mix is a must. Email continues to generate the highest ROI of all digital channels, with some sources reporting averages as high as $44 for every dollar spent. But competition for consumers’ attention in the inbox is fierce year-round, and never more so than over the holidays. With the […]

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How to Use Relevant, Targeted Directories for Link Building

Do you remember the phone book? I know… it’s practically an ancient artifact. But it was useful, in its time. Not only could you close your eyes, open to a random page, and blindly point at a number to prank call (not that I would know anything about that), but you could also flip to the […]

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How to Create a Holiday Content Strategy

Between the eggnog, the turkey, and fruitcake cookies, you may be prepping to get stuffed full of holiday goodies and holiday spirit. But is your content calendar just as stuffed full of holiday-ready content ideas? Without proper planning, your business’s holiday marketing may be about as effective as a lump of coal. It’s never too […]

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The Ultimate Holiday Marketing Calendar for 2020 [Free Templates]

It’s almost the season to be jolly. And, what could possibly be jollier than opening up your marketing budget, commandeering an office space, and settling in for a 2020 marketing calendar marathon? With 2019 almost behind us, it’s time to set your sights on next year’s marketing campaigns. That means a lot of #CatDad photos, […]

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Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing

Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google is rolling out this […]

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How Search Engines Crawl & Index: Everything You Need to Know

Editor’s Note: This post is from Search Engine Journal’s new ebook How Search Engines Work. This guide will teach you how search engines function and the key factors that influence search engine results pages. Want your copy now? Download it here or scroll to the bottom of this post for more details. Optimizing websites without […]

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4 Simple (But Detrimental) Mistakes to Avoid When Disavowing Links

The process of disavowing links is a heavily debated topic in the SEO world. Perhaps the biggest question revolves around whether it’s still worth doing – given the modern age of Google and advancements in AI-fueled algorithms. We recently had the privilege of hosting Dr. Marie Haynes on our company podcast, The Marketing Microscope. In […]

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Beating Loneliness in a Disconnected World

I stumbled upon a video on YouTube about the current epidemic of loneliness that made me think about this topic and my own life. For me, being alone and being lonely are two totally different experiences. I cherish my alone “me time”. The ability to do what I want, in my space and time. Most […]

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