A Step-by-Step Guide to Create Content That Attracts High Quality Links


If you need to earn top-tier hyperlinks, you’ll be able to’t reduce corners on the content material you create.

You have to do the whole lot the precise means.

First, the unhealthy information: it isn’t simple to get hyperlinks on related, high quality websites.

But the excellent news is which means fewer persons are doing it the precise means.

As lengthy as you’re prepared to put within the work, there’s a better alternative than ever to be had.

This step-by-step information will present you the way to create content material that persistently attracts prime quality hyperlinks.

This Process Works

This information isn’t primarily based on concept or greatest practices, however on precise actual world outcomes.

In the previous three months, we’ve pitched 5 items to Lonely Planet (some of the influential websites and greatest hyperlinks in journey) which have adopted this course of.

The consequence?

Coverage for each single one.

This has led to initiatives which have all gone into double figures within the variety of linking domains they’ve achieved, lots of which have been on top-tier publications which have had the most important website positioning impression.

The instance I take advantage of beneath is on 84 items of protection and counting.

Here’s precisely what we did.

1. Research

Before we get anyplace close to the brainstorming stage, we’re continually looking out for different items of content material that carry out nicely and entice a lot of hyperlinks and protection.

We concentrate on journey, however we glance far and broad at initiatives in all kinds of industries to get a way of what’s working after which search for angles we are able to apply in journey.

This is an ongoing course of.

The additional upfront you are able to do this forward of really having to provide you with your individual thought, the higher.

Tip: Monitor industries outdoors of your individual, because it gives you concepts that work and you may twist on your personal area of interest, moderately than simply rehashing the identical stuff all of your direct rivals are doing.

2. Ideation

Now you can begin to think about what your twist might be.

How will you apply your thought to your individual (or your consumer’s) model?

The secret is to establish what the core thought is behind what’s working after which put a spin on it.

Try to mix your spin with a outstanding, newsworthy subject – after which sync that with a preferred content material format.

Here are some sorts of content material we’ve seen be significantly profitable recently:

  • Maps.
  • Posters.
  • Data-driven indexes.
  • Interactive content material.
  • Quizzes.

For the instance we’re utilizing right here, we determined to create an index of the very best places for solo-traveling ladies.

Solo feminine journey is a well-liked theme in the intervening time. It match nicely with the model and we managed to discover some information sources that may enable us to create a consultant index.

3. The Data

Depending on what kind of content material you select to go for, you’ll then have to delve into gathering some info.

If you’re creating posters like these you then’ll have much less uncooked information to acquire, however will want to have a quirkier tackle a subject to achieve traction. I cherished the controversial angle these posters used, however that isn’t one thing obtainable to everybody, particularly for those who’re working with purchasers.

If you’re working one thing information pushed you then’ll have to be ready for some legwork searching information down after which gathering and collating it.

As we’d chosen to go together with a data-driven index we wanted to monitor down sufficient sources of data to give us a real image of what the very best locations for solo feminine journey truly are.

Fortunately, some good old style Google searches will normally floor some improbable and helpful info sources.

Searching for normal statistics web sites and seeing what info they have already got obtainable can be a superb strategy. This can truly assist as a place to begin from which you’ll establish and mildew a brand new thought.

Of course, if in case you have a major quantity of finances obtainable you’ll be able to spend that finishing up your individual surveys and polls to acquire model new information to use.

However, this may be expensive and also you by no means understand how good the responses might be.

Tip: If finances is a matter, strive to keep away from specifying precisely what information you need to discover within the first occasion. You’ll typically discover it isn’t obtainable, and with out it, your thought is lifeless within the water.

It’s higher to provide you with a normal idea, then spend a while looking for information sources that may match and molding the thought across the information that’s obtainable.

4. The Format

Once you’ve gotten your dataset prepared you want to provide you with one of the best ways to current it.

Creating one thing shiny, fancy, and complex doesn’t essentially lead to higher outcomes.

If you’ve gotten good information – and may construct a superb story round it – then presenting that info in a easy and enticing means can work very well.

Also, it retains prices to a minimal.

5. The Story

This is what’s going to take your content material from good to nice.

If you’ll be able to draw out an fascinating angle out of your information, or you’ve gotten inbuilt a superb hook to your map or illustrations, then that can put the turbos in your thought and maximize its hyperlink potential.

The reality that you’ve got created some good illustrations or a map isn’t a narrative! There should be one thing past the truth that you’ve gotten simply made this factor that attracts a journalist in.

  • Does it spotlight a brand new pattern?
  • Is it a outstanding subject within the information?
  • Does it take a controversial angle on an present subject?

These are all issues that may provide you with a superb story to pitch.

Try and picture what the headline might be when a journalist covers your story, after which think about for those who would click on on that for those who noticed it on social media.

No? Then strive once more.

The great thing about data-driven content material is that there’s nearly at all times an incredible story and headline in there. For instance:

  • X Comes Top in New Study
  • X Is Most Popular Y
  • Here Are the Top X for Y

Lonely Planet coverage

6. Outreach

If you’ve gotten a superb story then it makes your outreach an entire lot simpler.

The solely factor you’ve gotten to do is ensure you’re telling the precise individuals about it.

And, for those who adopted the steps above, you’ll have the right sources for that info.

Remember earlier than we even began brainstorming our concepts we have been gathering a lot of examples of different profitable content material?

Well, now we’re going to reverse engineer that content material to see who linked to it so we are able to goal the identical individuals.

Think about it. If a journalist lined a narrative a number of months in the past, and also you’ve created one thing related however with a special twist, then there’s a robust chance they’ll be thinking about that, too.

Couple that with a superb story and also you’ve acquired a better likelihood of outreach success.

Here’s What You Need To Do:

  • Put the URL of the profitable content material piece you’ve discovered into your favourite hyperlink software and export the hyperlinks.
  • Go by each and go to the hyperlink, recording the journalist who wrote the piece.
  • Do a seek for that journalist’s identify and check out to discover contact particulars. Often you’ll discover them on Twitter or their very own portfolio website, but when not you should use a software like Hunter.io to discover their e-mail handle.
  • Email the journalist with a customized pitch. You can learn a improbable information on good pitching right here.
  • Follow up for those who don’t hear again, however do it politely and manually!

7. The Secret Sauce

Here’s the factor that may show you how to ramp up the success of your initiatives and the variety of hyperlinks you get from them. But let’s hold it our little secret, OK? ?

The key to getting 84 items of protection out of your content material isn’t pitching 84 websites or 184 or 284 websites. It’s from pitching the precise supply websites.

A large variety of publications are all desperately in search of issues to write about.

And whereas there are many improbable journalists on the market, there are additionally a lot of lazy writers who will simply monitor the highest 1 p.c of retailers and rewrite the tales they cowl.

If you will get protection on only one website amongst that 1 p.c, then your good little piece of content material can flip you into the workplace hero or your consumer’s greatest buddy endlessly.

You’ll discover I’ve talked about Lonely Planet a number of instances within the article.

Well, guess what? An terrible lot of journey publications feed off Lonely Planet as a supply for his or her story concepts.

So if we are able to pitch a narrative they love, it can lead to heaps extra off the again of that preliminary protection.

Tip: Work out what the important thing supply websites are in your trade and design your entire thought and content material piece round that key publication.

The extra focused you make one thing to that one publication, and even one particular journalist, the higher likelihood you give your self of success.

8. The Result

Our Wander Women Index has gained 84 items of protection and 36 hyperlinks, together with Lonely Planet, The Times, Matador Network, APlus, and plenty of different domains with a Domain Rating above 60, which couldn’t be achieved with conventional “link building” approaches.

Referral site visitors greater than doubled in contrast to the month earlier to the content material piece being printed and was 25 p.c increased than the earlier October.

Organic search site visitors hit an all-time October excessive following initiatives like this and others we’ve got run with the consumer, a lot of which is down to the top-tier hyperlinks which were gained consequently.

The better part?

We have adopted this course of for all kinds of initiatives and achieved related outcomes.

This isn’t only a fluke success story. It is being replicated time and time once more.

And you’ll be able to replicate it, too, now that you know the way.

Summary

There remains to be quite a lot of skepticism about hyperlink constructing.

But you’ll be able to put this skepticism to mattress if you change the idea of hyperlink constructing.

Stop considering of it as an outdated spammy tactic.

Instead, begin occupied with hyperlink constructing as high quality advertising, with the important thing aim being gaining on-line protection.

Once you’ve modified your mindset, you’ll see quite a lot of methods by which you can begin getting improbable hyperlinks.

This is simply a kind of methods.

Hopefully, this breakdown gives you confidence that it doesn’t want to be a shot at midnight.

Following a structured course of gives you a excessive likelihood of constant success that can lead to:

  • An extraordinarily sturdy hyperlink profile over time.
  • Improved rankings on your commercially oriented phrases.
  • More site visitors from individuals who need to purchase your services or products.

What’s not to like about that?

More Resources:


Image Credits

Featured Image: Created by creator, November 2018
Screenshot taken by creator, November 2018

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