8 of the Best SEO Project Management Tools


True story: My first job out of faculty was as a junior account govt at a neighborhood advert company.

I managed wherever from 7-10 purchasers at a time. From responding to shopper emails, ghostwriting e-mail responses for my senior account govt, creating and pitching displays, coordinating efforts between our groups, and the common espresso runs, I did all of it.

Can you guess how I saved this all organized?

A authorized pad.

If these challenge administration instruments had existed in 2010, I’ll have spared myself hours of crying in the parking zone fist-pumping to gangster rap and daydreaming about how I’m going to give up my job.

But, how have you learnt which challenge administration device is finest for managing SEO?

Lucky for you, I’ve obtained the inside scoop.

I’ve examined, failed, and succeeded with varied challenge administration instruments.

So, because of a bit assist from my fellow Search Engine Journal writers and readers, listed below are eight important challenge administration instruments for SEO.

The search ends now.

seo-best-project-management-tools

The 8 Best SEO Project Management Tools

1. Asana

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With so many SEO challenge administration instruments on the market, how are you supposed to decide on only one?

From Google Docs to Slack to Basecamp — heck, even Linkio manages your hyperlink constructing — there’s a device for nearly the whole lot.

Your alternative of challenge administration device actually is determined by what instruments you want to make use of and what you wish to accomplish to your purchasers.

But what occurs when you will have zero finances?

Enter: Asana.

While Asana isn’t new, it’s fully free with limitless duties and to-do lists. Asana is my private alternative for managing SEO tasks.

I don’t use Asana as a result of I’ve to. I exploit it as a result of I like to.

Features

By permitting customers to create lists, set reminders, assign duties to tasks, handle due dates, together with crew members, and talk through feedback.

Asana is a superb one-stop-shop for SEO groups seeking to handle their workflow whereas adhering to deadlines.

Asana integrates with third-party instruments, corresponding to Google Drive or Dropbox, which makes integration seamless. Users also can refer again to beforehand accomplished duties and simply alter due dates whereas together with the further performance of creating recurring reminders.

Managers can assign crew members to particular tasks to make sure that workers are solely centered on duties that pertain to them particularly, which finally permits for elevated productiveness and decreased confusion.

Cost

The Asana app and web site is free to make use of.

The free model permits as much as 15 customers to create an infinite quantity of duties and tasks whereas having a fundamental dashboard and search entry.

For $6.25 per thirty days, groups can have an infinite quantity of customers in addition to superior options like further dashboard and search capabilities and extra. For a lot bigger organizations, there’s an enterprise model as effectively.

Why It’s Good for SEO Pros

Asana could be a majorly superior device for those who’re seeking to higher arrange your processes. In both a big or small crew, deadlines and particulars can get misplaced leading to missed deadlines.

Asana’s user-friendly and streamlined strategy will assist groups to delegate the work, by no means miss a deadline, and disseminate the obligatory help paperwork to the right duties and customers.

Dawn Anderson, managing director at Move It Marketing, makes use of Asana with TeamWork, Basecamp, Trello, and TeamGantt, for a number of makes use of together with, “Collaboration with team members. Timeframe. Scope management. Transparency. Working with client dev teams.”

.@dawnieando uses @Asana, @TeamWork @basecamp & @trello for her SEO project management. http://bit.ly/2stPrwu @sejournal 

2. Basecamp

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Having been round for over a decade, Basecamp is taken into account a dependable device that excels at giving organizations a high-level view of their groups.

Like Asana, Basecamp will help monitor monitoring, but in addition gives further options like direct messaging chats, centralized doc storage, and a scheduling device.

Basecamp goals to tackle Slack, Asana, Google Drive, and Dropbox by melding all of their opponents into one sturdy administration device.

Features

Designed with the harried enterprise individual in thoughts, Basecamp helps managers and crew members keep on prime of their skilled lives. The app boasts that customers will now not drown in a sea of emails as that characteristic is already embedded into the app.

Additionally, the scheduling and monitoring options assist guarantee groups by no means once more miss a deadline.

Another fascinating element of Basecamp is that managers can remove the want for “check-in” conferences by sending an automatic message day by day to workers that ask for a recap of what they achieved that day. Then workers can “tag” teammates of their recaps to clarify what they need assistance with or what they completed.

Cost

A singular characteristic of Basecamp is that the app doesn’t cost for a rise in the quantity of customers or tasks. So not like some of its friends, Basecamp costs a flat-fixed price of $99 a month for a crew, regardless of the dimension.

Why It’s Good for SEO Pros

Managing a shopper’s SEO consists of many alternative timelines and motion objects. Keeping monitor of shopper emails, conferences, and central paperwork is a full-time job.

By providing one of the finest all-encompassing software program options, Basecamp helps busy SEO professionals keep on prime of their whole enterprise by extra effectively checking in with their crew and deadlines in a single simple to make use of the app.

Casie Gillette, senior director of digital advertising and marketing at KoMarketing, makes use of Basecamp primarily for speaking to purchasers.

“Basecamp is our primary means of communication with clients,” Gillette stated. “For any deliverable, it allows an easy way to track the conversation and adjust docs accordingly.”

.@caseig shares how @KoMarketing uses @Basecamp for #SEO project management. http://bit.ly/2stPrwu @sejournal 

3. Linkio

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Only accessible since September 2017, Linkio is one of the newest SEO challenge administration instruments to hit the market.

This service helps to trace hyperlink constructing duties, which is a cornerstone exercise for a lot of SEO professionals.

By permitting customers to plan, monitor, automate, and report on hyperlink constructing campaigns, groups can rapidly use the software program to assist make a serious impression.

Features

If you simply can’t but let go of the Google Sheets monitoring strategies, you’ll discover it refreshing that Linkio doesn’t swear off all spreadsheets.

Instead, the software program is linked to Google Sheets, permitting customers to nonetheless use the know-how they’re already acquainted with whereas eradicating some of the consumer error generally related to spreadsheet monitoring.

Another profit of Linkio is its means to assist crew members improve productiveness by serving to them it doesn’t matter what stage of the cycle they’re at the moment concerned with.

Whether an worker is targeted on anchor textual content planning, marketing campaign setup, supply administration, or one other activity, Linkio has the means to assist handle regardless of the place in the course of they’re.

Cost

Although the app is new, and subsequently fewer individuals can vouch for it, there isn’t a actual draw back to giving it a strive because of its inexpensive value.

Because the app is in its beta part, it’s free and the firm maintains there’ll all the time be a free model, even after its beta testing part.

Why It’s Good for SEO Pros

As it’s geared in direction of hyperlink constructing, the app was created with SEO professionals in thoughts.

By specializing in a selected facet of SEO, Linkio was designed to assist advertising and marketing professionals enhance their administration of all hyperlink constructing actions, regardless of the place in the search advertising and marketing cycle they happen.

4. Trello

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Touted as one of the finest collaborative challenge administration instruments, Trello helps customers to raised handle their SEO tasks and groups one board at a time.

By making it simple so as to add duties, due dates, crew members, and feedback, customers can develop into extra organized whereas nonetheless permitting for a excessive stage of flexibility.

Plus, it received our #SEJSurveySays. Take a glance:

Features

One of the benefits of Trello is that groups can handle their workflow in an especially visible means.

Groups can add “Trello Cards” to “Trello Boards” and simply assign crew members, due dates, in addition to attachments. The interface appears extra like a bulletin board, which is perhaps helpful for those who’re used to writing out duties by hand.

Another key characteristic of Trello is the means to comply with a workflow from begin to end by simply advancing a card because it adapts all through the course of.

For instance, content material creators can profit vastly by marking a chunk of content material as executed for every step all through every half of the content material creation course of.

As an article is written, it may be tracked because it advances from writing, modifying, and posting in a visible means by shifting the challenge card by means of its varied phases of completion. You can see how Buffer makes use of Trello. 

Cost

Like some of the beforehand talked about apps, there’s a free model which is capped at a 10MB restrict relating to paperwork and uploads.

For small groups, this free model permits for limitless boards. For $9.99 a month, Trello provides customers an infinite quantity of “power-ups,” the choice to connect as much as 250MB in recordsdata and extra.

Why It’s Good for SEO Pros

Are you accountable for a number of totally different tasks all for one buyer? If so, the visible administration of Trello makes it simple for to see the place they’re in phrases of their progress. And, it’s nice for managing your content material technique. 

“We use Trello for managing our personal and team tasks, Basecamp for communicating with clients and Slack for communicating internally,” stated Julia Shaffer, an SEO affiliate at Knucklepuck. “The three tools work well together to create an efficient work environment!”

.@juliabshaffer talks about how @KnucklepuckDC uses @Trello for #SEO project management. http://bit.ly/2stPrwu @sejournal

By simply shifting Trello playing cards round, you’ll be able to copy an identical activity for a brand new challenge or present the challenge’s development whereas holding monitor of shopper notes.

5. Slack

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Imagine, for a second, {that a} device existed that allowed you to by no means need to verify your work e-mail – ever once more. Would you utilize it? (Raises hand).

Slack is a communication platform that means that you can chat with different crew members, purchasers, your mother, whoever! It’s an superior SEO challenge administration device as a result of Slack integrates with different challenge administration instruments like Asana and Trello.

My favourite half about Slack?

? Slackbot.

Slackbot is like your individual private assistant. I can set reminders, create automated responses, and reply questions.

Features

Slackbot isn’t the solely challenge administration characteristic for Slack. With Slack, you’ll be able to create separate channels to speak to different entrepreneurs or chat with purchasers. And, many use Slack for neighborhood administration. 

You also can set reminders. Simply kind /remind in a channel and Slackbot will ship you a reminder at the day and time you specify.

For these of you who get pleasure from checking issues off your checklist, Slack has a To Do bot that permits you to hold your guidelines inside Slack.

Cost

Good issues usually include value tags, however with Slack, it’s free for many companies. But, if you wish to improve, Slack gives an $8 per thirty days and $15 per thirty days plan based mostly in your wants.

Why It’s Good for SEO Pros

No matter how a lot or little cash you need to put money into SEO, Slack has helped companies of all sizes hold their hard-earned money as a result of the majority of options can be found with the free plan.

With Slack, you’ll be able to create channels to speak instantly together with your SEO purchasers so you’ll be able to achieve again that point you’d spend in hour-long conferences and 10+ e-mail threads.

“We use Slack for internal messaging among employees to quickly share links, graphics, and to schedule a meeting,” stated Jack Nolan, Digital Marketing Strategist. “We use Flow for project management including project delegation and following up on tasks and processes. Slack and Flow are great because they stress communication, which is the most common hurdle in SEO project management.”

See how @jack_nolan uses @Slack for his #SEO project management http://bit.ly/2stPrwu @sejournal 

6. Google Calendar

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For most of us, Google Calendar is a obligatory evil. Regardless of how a lot you utilize your calendar, having ongoing Google calendar date together with your purchasers or bossman is an inevitable half of the advertising and marketing sport.

If you fall in the anti-Google Calendar camp, there’s all the time Microsoft Office 365 that supply related options.

Features

Investing in the proper calendar device can deliver your SEO work to life for a shopper that may not be SEO savvy. It’s a necessity; lacking a gathering or deadline doesn’t boast effectively for shopper relations.

Many SEO professionals favor Google Calendar as a result of it permits them to present every challenge its personal calendar and title. For instance, I exploit a format “2018-02 Monthly SEO Pow Wow” so my purchasers can rapidly scan their calendar and know that it’s time for our month-to-month check-in.

Google Calendar additionally has some fairly superior sharing functionalities. As half of my onboarding course of, I sometimes ask my purchasers to share their work calendar with me so I can simply ebook conferences if wanted.

One of my favourite options with Google Calendar is the means to make use of hashtags. With hashtags, I can search my calendar database for time/date stamps and export as a PDF.

Cost

The easy-to-use Google Calendar prices completely nothing, making them good for SEO companies on a finances.

Why It’s Good for SEO Pros

Half the battle of organizing your SEO tasks is discovering the proper device for scheduling conferences with purchasers, reminders, and managing the challenge schedule.

Sure, I might hold utilizing an excel doc, however haphazardly dealing with deadlines and expectations isn’t any technique to hold a shopper coming again. Instead, I exploit Google Calendar to get my SEO jobs executed.

And, it really works nice as a advertising and marketing calendar.

The majority of my purchasers use Google Calendar and plus, it integrates properly with my Asana duties.

7. TeamWork

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Chances are you’ve in all probability already executed a free trial of some of the instruments listed above.

But, you’re nonetheless studying this for a cause. You wish to discover The One. Your SEO challenge administration soulmate. The device you might decide to for all times.

And, for me, TeamWork is the one and solely challenge administration device I like to recommend for SEO companies. It’s my ride-or-die alternative.

Features

Because companies are going to want flexibility with the quantity of customers, TeamWork means that you can have an infinite quantity of customers and a number of individuals on one activity.

The means to have a couple of individual on one activity is a downfall of my first place, Asana.

TeamWork additionally integrates with Google Drive, OneDrive Box, and Dropbox for file storage. And, it really works effectively together with your accounting software program like Harvest, Freshbooks, and Xero, which makes invoicing purchasers a lot simpler.

The finest characteristic about TeamWork? Repeating duties.

And, I’m not the just one who makes use of TeamWork that means.

“Primarily for assigning tasks to both myself as well as key stakeholders and to organize campaign activities and assets,” stated Marc Nashaat. “I use milestones to denote high-level initiatives and create associated task lists that detail more granular components of those initiatives. The task lists are also useful for repetitive efforts and on-boarding activities.”

For SEO companies I’ve labored for in the previous, I’ve helped set-up templates inside in TeamWork that may be repeated for particular SEO tasks.

For instance, for those who’re writing a weblog publish that’s concentrating on a featured snippet, you’ll be able to create subtasks inside that weblog publish for steps it’s good to take to realize that coveted place zero.

These templates might be cloned for brand spanking new purchasers.

Cost

Affordable with aggressive integrations, this TeamWork additionally wields the energy of the free plan.

From 100MB file house with 5 customers and a couple of lively tasks, this free plan ought to be sufficient for you.

When you’re able to unfold your wings, TeamWork gives a paid plan for $9 a month. This plan comes jam-packed with 100GM of file house, as much as 100 customers, and limitless tasks making it inexpensive for many SEO companies.

Why It’s Good for SEO Pros

At some level, for those who’re a baller, your SEO company goes to outgrow the limitations of an Asana or Basecamp. And, for those who’re a distant SEO company, it’s good to be sure your challenge administration instruments are on level.

Kyle Faber, an SEO advisor in Milwaukee, makes use of Teamwork principally for crew collaboration.

“Audits, reporting, task management, collaboration. All play different roles in getting things done,” he stated. “Teamwork is great for collaboration and communication. Trekking helps keep boards, cards, and tasks organized (teamwork has this also, but isn’t as smooth, IMO), and sheets help keep our data and needs organized beyond how task management works. We also use Google Docs as well.”

See how @regal_kyle uses @TeamWork for his #SEO project management http://bit.ly/2stPrwu @sejournal 

TeamWork not solely supplies a greater resolution to your workers however to your purchasers.

8. Google Docs

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Working in your SEO tasks in Google Docs is the best technique to to make your self really feel like an Excel genius with information of pivot tables and formulation with out really having to know methods to do them.

Easy-to-use interface and shared cheat sheets from different SEO professionals, make Google Docs a go-to for challenge planning. (Tell me you miss these days of the #DIV/0! error and I’ll beat Takeru Kobayashi’s scorching canine consuming contest numbers.)

Features

With Google Docs, you are able to do a website audit like Annie Cushing, create an agile SEO challenge like Distilled, or do some long-tail key phrase analysis like Mitch Monsen.

But, I’ve to say one of the finest options of Google Docs is the Add-Ons.

The Add-Ons means that you can automate the SEO reporting and analysis course of.

For instance, Search Analytics for Sheets is my mostly used device in Google Docs. It’s a Chrome extension that pulls knowledge from Google Search Console instantly into your sheet. So, no extra CVS file downloads or guide copy and pasting.

Cost

Surprise, it’s free! No gimmicks, no surprises. If you will have a Gmail account, you have already got entry to Google Docs.

Why It’s Good for SEO Pros

Between the cloud collaboration performance and the SEO-specific Add-Ons, it’s laborious to seek out anybody who doesn’t use Google Docs.

“We use a super powerful, fully automated, custom Google Sheets tool for project management,” stated Lucy Kirkness, director and head of SEO at Pandable. “We have a set of sheets which ‘talk to each other’ to manage all tasks, deliverables, action items, and hands off client campaign reporting. The Google Sheets PM tool also leverages Google Drive for client management, file storage, and reporting.

“Google Sheets is the best tool for our agency as it is fully customizable with endless options for integrating APIs and automation (unlike many project management software). We spend most of our time in Gmail, Gcal, or Gdrive, so this solution enables us to integrate all of our day-to-day processes and communication. Oh, and it’s free!”

See how @lucykirkness uses Google Docs for her #SEO project management @pandable http://bit.ly/2stPrwu @sejournal 

Bonus: More SEO Project Management Tools

While I listed the majority of challenge administration instruments that I’ve labored with in the previous for SEO tasks, I did get an opportunity to attach with a number of different SEO professionals on their favourite challenge administration instruments.

Yoav Rheims, webmaster at TestPrep, is a giant advocate for Microsoft Office 365.

“I am using these tools to plan reports, checking audits for some tests I made (A/B, technical, etc.),” Rheims stated. “Also, love Office 365 for the one price to get enough tools for my team to work together and how easy it became to connect external tools to Microsoft’s own ones.”

And, Milos Dosen, regional supervisor at Dejan SEO, makes use of Freedcamp for his day by day challenge administration.

“We now use Freedcamp for task management,” Dosen stated. “It gave us a solution to combine the flow we liked in Trello with the task set up that we love in Basecamp.”

I’ve by no means had expertise with Freedcamp, however the device does supply the similar advantages of the different free instruments checklist above.

In case you wish to strive one thing new, listed below are a number of honorable mentions:

9. FreedCamp

10. Accelo

11. TeamGantt

12. Office 365

13. Airtable

14. ProofHub

15. Jira

So, What Are the Best SEO Project Management Tools?

If my authorized pad was a $1 gentle taco after an extended work week, any of these challenge administration instruments is burrito and margarita on a three-day weekend.

Like a reset button for my day by day routine, these challenge administration instruments make each second of engaged on my SEO purchasers tastier.

Is there a world of distinction in every SEO challenge administration device? Not actually.

Are all of them environment friendly and easy-to-use to make use of leaving you extra time to work on what actually issues to your SEO purchasers? Definitely.

Keep in thoughts that each one of these challenge administration instruments will not be for everybody. While Asana, Basecamp, Linkio, and Trello supply totally different options, all of them try to make it just a bit simpler for an SEO marketer to do their job.

However, I’ve discovered the finest SEO challenge administration instruments for me are a mix of Slack, Google Calendar, Google Docs, and Asana.

Whether you’re an skilled SEO otherwise you’re new to the enterprise, check out the above challenge administration instruments and see the way it helps your small business.



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