7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of


Just as a result of one thing is particularly developed for a selected objective doesn’t imply that there’s just one use for it.

Lead gen adverts on Facebook (and LinkedIn) are simply such an instance in internet advertising.

They have been developed to assist lead technology firms, B2B or B2C, generate leads to comply with up inside their gross sales pipelines.

But their makes use of don’t cease there.

Whether lead gen or ecommerce targeted, most firms have discovered a way to use private info to their profit.

Lead gen adverts are a quick and straightforward method to get that info as somebody is perusing their favourite social media platforms.

Here are seven concepts for utilizing lead gen adverts for firms that don’t generate leads.

1. Newsletter/Email List Sign Ups

No one ever purchased something whereas not fascinated with it (except they gave their youngster a tool with Amazon 1-click purchase arrange).

Newsletters or common e mail updates about stock, gross sales, and so on., are nice methods to get customers to go to your ecommerce website or brick-and-mortar shops.

Rather than ready till they really feel they want one thing, or simply have the urge to buy groceries, you will get their thoughts onto your merchandise by popping of their inbox proper alongside their common correspondence.

For this feature, lead gen adverts have an excellent simple setup The info wanted for somebody to join your mailing record ought to be pretty minimal. You might ask for under an e mail.

Facebook Lead Gen Form - Standard Questions

Bonus: many fields will robotically populate within the kind if the particular person has made that info part of their Facebook profile. It couldn’t be simpler for you or your buyer.

2. Contests/Sweepstakes

People love giveaway.

Lead gen adverts may be a simple method for customers to take part immediately from Facebook somewhat than going to a website and fascinating there.

Depending on the kind of contest you’re having, you possibly can ask for any mixture of knowledge. All private fields above may be leveraged if somebody solely wants to enter to win.

But what about making the client perform a little work?

Maybe you need to ask a trivia query or have somebody enter their suggestion for a brand new slogan to your retailer.

These may be simply achieved with customized questions in lead gen varieties.

Facebook Lead Gen Ads - Custom Questions

You can select from 4 several types of questions:

  • Short reply.
  • Multiple selection (the place you add within the potential solutions).
  • Conditional (which requires a CSV arrange and add).
  • Appointment scheduling.

Before setting a kind with customized questions stay, make sure your CRM has the fields mapped appropriately so you possibly can seize the customized info alongside the usual fields you selected.

3. Scheduling Appointments

One of the customized query codecs lends itself immediately into one other use for lead gen adverts: appointment scheduling.

Facebook Lead Gen Ads - Appointment SchedulingFacebook Lead Gen Ads - Appointment Scheduling

This choice permits the advertiser to customise a query and affirmation assertion. This can be utilized to ask the goal buyer when they want their appointment to be scheduled and instruct them to go away private info for comply with up.

Although this may very well be used for lead gen firms (e.g., insurance coverage or assembly with a contractor), it is also used for scheduling hair appointments, reserving a desk at a restaurant, or scheduling a therapeutic massage.

If you’ve got a purpose to set a time with a buyer, appointment scheduling may very well be an choice for you.

4. Early Notice of Events/Sales

Email Tuna - Joss & Main - Early Access Ad Example

If we’ve discovered something from historical past, we all know folks love exclusivity.

Does your retailer have the potential to give some customers entry to a sale or occasion sooner than others?

Think about issues which have restricted portions and are in excessive demand. Think: live performance or occasion tickets to an unique present, first have a look at the summer season assortment in a boutique, or early entry to Black Friday gross sales.

Using lead gen adverts, you possibly can supply these to your goal prospects, then both e mail them their move or give it to them immediately the Thank You portion of the lead gen advert.

Facebook Lead Gen Ads - Thank You Screen for Early Access ExampleFacebook Lead Gen Ads - Thank You Screen for Early Access Example

For instance, if you happen to have been giving early on-line entry to a clothes sale, possibly you go forward and put the supply code immediately the thanks portion of the lead gen advert so the person has it instantly

5. Collect RSVPs for an Event

Although Facebook has official methods to create and promote occasions, this won’t be the most effective match to your occasion.

In related style to early entry to an occasion, Facebook lead gen adverts can be used for folks to RSVP to an occasion. Your advert and lead gen welcome web page can do the work of promoting the occasion to the person.

Facebook Lead Gen Ads - Head Count for RSVP

You can then use the a number of selection customized query to ask what number of seats they want to RSVP for. Even if you happen to don’t use this as an “official” RSVP, this may be an effective way to get a head depend for an occasion you’re internet hosting if you happen to’re undecided of demand.

6. Rewards Program Sign Ups

Nearly each firm has a rewards program. Grocery shops, eating places, outfitters, fuel stations, everybody.

Here’s the factor: they all the time ask if you would like to enroll whilst you’re trying out.

It creates a way of urgency and immediacy. “If you sign up today, you can save 20% on this purchase.”

And in lots of eventualities, it really works.

But not all.

I, for instance, am the type of one who will all the time say no, simply because I don’t notably like being placed on the spot like that, particularly if different persons are ready behind me in line.

I’d somewhat have time to truly perceive the advantages past right this moment’s 20 % low cost earlier than making a choice. Is this a state of affairs the place I really feel like paying the worth with my private info?

If you’re in a position to goal your buyer on Facebook, this may very well be an effective way to get customers to enroll earlier than coming into the shop somewhat than asking them on the spot whereas they’re trying out if they need to achieve this.

This method, the strain is off of them and also you don’t have to depend on your salesperson doing job of explaining all the advantages of this system. Likely, you’ll give you the option to leverage commonplace kind fields that may prepopulate, however for these the place you possibly can’t, a easy customized query can fill within the gaps.

7. Gathering Feedback

The customized questions a part of the lead gen varieties could make them a loopy highly effective software. Additionally, you don’t even have to ask for any private info in a lead gen kind.

Sounds surprisingly counterintuitive, proper?

But give it some thought.

  • What suggestions would you want to get out of your buyer base that they won’t be so eager to share together with their identification?
  • What would you like to perceive about them if you happen to have been in a position to ask a easy query or two?

Aside from the occasional chatty Cathy on the register, I might enterprise that you just don’t get a lot suggestions on whether or not your prospects would favor you get larger high quality or decrease priced gadgets within the retailer. They could not let you know that they’d a tough time navigating your web site or that the font was actually arduous to learn.

These are simple questions that may be requested by way of lead gen varieties. Even if only some folks reply, it’s higher to have that suggestions than none in any respect.

Facebook Lead Gen - Gathering Customer Feedback

For the query above, you might simply create a remarketing viewers of customers who’ve been to your web site and goal them with a brief UX query. You by no means know what sort of attention-grabbing responses you’ll get.

Conclusion

Lead gen adverts aren’t only for lead gen firms anymore. (Honestly, they by no means actually have been.)

Maybe a number of of those examples might work for what you are promoting. Maybe none of them do.

But hopefully you’re beginning to consider methods you possibly can leverage this software to assist what you are promoting, even when lead technology isn’t your focus.

More Resources:


Image Credits

Early Access Ad Example: EmailTuna.com
All screenshots taken by creator, Jan 2019

Subscribe to SEJ

Get our each day e-newsletter from SEJ’s Founder Loren Baker concerning the newest information within the business!

Ebook



Tags: , , , , ,