6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

In content material materials promoting and advertising and marketing, it’s sometimes all in regards to the B2Bs.

But what about you?

The small on-line enterprise householders, the B2Cs, the native entrepreneurs?

Are some great benefits of working a weblog the an identical to your small enterprise or consumers?

Yes. Content:

  • Builds perception, authority, and search engine rankings.
  • Drives web site guests from search organically.
  • Builds mannequin consciousness and loyalty.
  • Helps generates leads.

That’s true all through enterprise varieties.

Ecommerce producers can and do get a slice of the pie. (And, wow, is it tasty.)

Just take a take a look at the utterly totally different goals B2Cs achieved using content material materials, in response to Content Marketing Institute’s latest enterprise report:

cmi b2c success stats

Content promoting and advertising and marketing and working a weblog are superior for a lot of producers, when completed correct.

In particular, ecommerce producers can rake in a ton of further benefits they wouldn’t in every other case get from standard promoting and advertising and marketing alone.

6 Major Reasons to Start Blogging for Your Ecommerce Site

What do these benefits seem like? Why does your ecommerce web site need a weblog? Let’s delve in.

1. Every Type of Consumer is Looking for Answers – and You Have Them

What’s considered one of many foremost causes content material materials exists?

For a proof, we have to have a take a look at why search exists. Search Engine Journal contributor Ryan Jones gives a succinct reply:

“Today’s searchers search to solve problems, to accomplish tasks, and to ‘do’ something.”

In totally different phrases, everybody appears to be looking out for options – along with the people it is advisable promote merchandise to.

If you ship the options they’re in search of by means of working a weblog, that’s giant. If you do it exactly, with out selling, with consideration to ingredient and prime quality, that’s bigger. That builds confidence in your mannequin, to not level out what you promote.

More confidence = further perception. More perception = purchasers switch to a sale further quickly.

My workforce has created a entire bunch of content material materials gadgets like blogs for ecommerce producers. As a outcomes of those blogs, they’ve seen outcomes along with further targeted web site guests and authorized leads coming in.

Over time, as blogs nurture leads, product sales are inevitable – and all of it begins with having options to your viewers’s questions. Blog about them, and in addition you’ll truly go someplace.

2. Blogging Increases Site Traffic

Want further web site guests to your ecommerce web site? It’s time to start working a weblog.

Websites with blogs get 434 p.c further listed pages than internet sites with out blogs, in response to HubSpot. And, the additional pages you have acquired listed with serps like Google, the additional possibilities it is a should to current up inside the search engine rankings.

Every time you publish a keyword-optimized weblog, that represents a path to a potential purchaser in search of that key phrase. The nurturing content material materials you current over time will determine whether or not or not that web site guests transforms into readers, then leads, then product sales.

3. Success with Ecommerce Blogging Is Proven

Want proof that working a weblog is sweet for ecommerce? Look to Shopify, which sells its ecommerce platform to a entire bunch of a whole bunch of neutral enterprise householders in every single place.

From their working a weblog approach alone, Shopify has managed to increase their number of paying purchasers by 55 p.c, in response to Wishpond. Oh, by the way in which through which: Their earnings tops $389 million.

They do it by cornering highly-profitable key phrases of their blogs, ones for which their goal market is actively looking.

Case in stage: They presently rank #1 for “dropshipping”, a key phrase with primary price and month-to-month search amount, in response to KWFinder.

(*6*)6 Reasons Your Ecommerce Site Needs a Blog Booster Shot6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

How does Shopify rank for key phrases like this?

It’s all the way in which right down to their working a weblog and content material materials promoting and advertising and marketing. Each specific individual weblog builds their authority with Google and purchasers, like bricks stacking as a lot as create an indestructible wall.

6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

Needless to say, Shopify stands as a giant objective for all ecommerce producers to have enjoyable content material materials creation.

4. People Read Blogs Before They Buy

Here’s one different issue about blogs: They have turn into instrumental in serving to prospects make purchase alternatives.

According to a 2014 survey of 1,000 U.Okay. prospects by Dynata (beforehand known as Research Now):

  • 84 p.c bought merchandise based on how that they had been described in blogs.
  • 1 in 4 bought one factor each month based on weblog content material materials they study.
  • 46 p.c said they study blogs to do preliminary product investigation.

6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

If purchasers can study an informative weblog sooner than making a purchase, they’re further extra prone to actually really feel assured about their decision. An best, non-salesy weblog could even encourage them to tug the set off and attain for his or her wallets!

5. Ecommerce Blogging Builds Trust in Your Brand

Overwhelmingly, working a weblog is the #1 brand-building train.

In actuality, a variety of the important thing findings from CMI’s 2019 B2C report had been about how content material materials/working a weblog was among the many many primary strategies most entrepreneurs are establishing purchaser loyalty (81 p.c said it’s top-of-mind). Another 56 p.c are rising their content material materials creation budgets, which is the very best house for spending in 2019.

6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

As the report says, driving web site guests to your content material materials points, nonetheless “giving them reasons to come back” is the way in which you win long-term success. Blogging is the way in which you assemble that loyalty over time and improve mannequin consciousness concurrently.

6. Blogging ROI Is Not One-and-Done

Blogging is an funding that builds over time. You don’t publish a weblog and get once more all that you just put into it in ultimately, one week, one month, or usually even one 12 months.

That weblog you posted, the one you spent hours researching, outlining, writing, and promoting, has a life previous its preliminary publish date.

For occasion, proper this second chances are you’ll get 50 distinctive views, a few new subscribers, and a robust lead. Every week from now, as people share the weblog, uncover it by looking Google, or study it after clicking a hyperlink in your e-newsletter, that weblog retains working behind the scenes.

If it’s a truly good weblog, it’s going to climb the search engine rankings and earn web site guests, and people will proceed to look out it. If it’s a truly, truly good weblog, that may go on for years.

The amount you set into working a weblog has a good likelihood of coming once more to you, form of like a boomerang affect.

Blogs provide a unbelievable choice to assemble perception, drive web site guests, and nurture leads passively to your ecommerce enterprise. Who wouldn’t want ongoing ROI like that?

The Sooner You Start Blogging, the Better

Blogging is an train any ecommerce mannequin will revenue from inside the long-term. It’s the best strategies to boost your website, assemble your clout, and create a loyal following of repeat purchasers.

However, working a weblog moreover waits for no man or girl. The longer you set it off, the longer you’ll need to attend to see outcomes.

That’s why now is the time to leap on the working a weblog bandwagon.

More Resources:

Image Credits

All screenshots taken by creator, January 2019

Subscribe to SEJ

Get our day-to-day e-newsletter from SEJ’s Founder Loren Baker in regards to the latest info inside the enterprise!


Tags: , , , , ,