6 Reasons Your Ecommerce Site Needs a Blog Booster Shot


In content material advertising and marketing, it’s typically all concerning the B2Bs.

But what about you?

The small on-line enterprise homeowners, the B2Cs, the native entrepreneurs?

Are the advantages of running a blog the identical for your small business or shoppers?

Yes. Content:

  • Builds belief, authority, and search engine rankings.
  • Drives site visitors from search organically.
  • Builds model consciousness and loyalty.
  • Helps generates leads.

That’s true throughout enterprise varieties.

Ecommerce manufacturers can and do get a slice of the pie. (And, wow, is it tasty.)

Just take a look at the completely different objectives B2Cs achieved utilizing content material, in response to Content Marketing Institute’s newest business report:

cmi b2c success stats

Content advertising and marketing and running a blog are superior for many manufacturers, when accomplished proper.

In specific, ecommerce manufacturers can rake in a ton of additional advantages they wouldn’t in any other case get from conventional advertising and marketing alone.

6 Major Reasons to Start Blogging for Your Ecommerce Site

What do these advantages appear like? Why does your ecommerce website want a weblog? Let’s delve in.

1. Every Type of Consumer is Looking for Answers – and You Have Them

What’s one of many foremost causes content material exists?

For a proof, we’ve to have a look at why search exists. Search Engine Journal contributor Ryan Jones provides a succinct reply:

“Today’s searchers search to solve problems, to accomplish tasks, and to ‘do’ something.”

In different phrases, everyone seems to be on the lookout for solutions – together with the individuals you need to promote merchandise to.

If you ship the solutions they’re looking for by way of running a blog, that’s large. If you do it precisely, with out promoting, with consideration to element and high quality, that’s larger. That builds confidence in your model, to not point out what you promote.

More confidence = extra belief. More belief = clients transfer to a sale extra rapidly.

My workforce has created a whole bunch of content material items like blogs for ecommerce manufacturers. As a results of these blogs, they’ve seen outcomes together with extra focused site visitors and certified leads coming in.

Over time, as blogs nurture leads, gross sales are inevitable – and all of it begins with having solutions to your viewers’s questions. Blog about them, and also you’ll actually go someplace.

2. Blogging Increases Site Traffic

Want extra site visitors to your ecommerce website? It’s time to begin running a blog.

Websites with blogs get 434 p.c extra listed pages than web sites with out blogs, in response to HubSpot. And, the extra pages you’ve got listed with serps like Google, the extra probabilities it’s a must to present up within the search engine rankings.

Every time you publish a keyword-optimized weblog, that represents a path to a potential buyer looking for that key phrase. The nurturing content material you present over time will decide whether or not that site visitors transforms into readers, then leads, then gross sales.

3. Success with Ecommerce Blogging Is Proven

Want proof that running a blog is nice for ecommerce? Look to Shopify, which sells its ecommerce platform to a whole bunch of hundreds of impartial enterprise homeowners all over the place.

From their running a blog technique alone, Shopify has managed to extend their variety of paying clients by 55 p.c, in response to Wishpond. Oh, by the way in which: Their income tops $389 million.

They do it by cornering highly-profitable key phrases of their blogs, ones for which their target market is actively looking out.

Case in level: They presently rank #1 for “dropshipping”, a key phrase with main worth and month-to-month search quantity, in response to KWFinder.

6 Reasons Your Ecommerce Site Needs a Blog Booster Shot6 Reasons Your Ecommerce Site Needs a Blog Booster Shot6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

How does Shopify rank for key phrases like this?

It’s all the way down to their running a blog and content material advertising and marketing. Each particular person weblog builds their authority with Google and clients, like bricks stacking as much as create an indestructible wall.

6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

Needless to say, Shopify stands as a large purpose for all ecommerce manufacturers to have fun content material creation.

4. People Read Blogs Before They Buy

Here’s one other factor about blogs: They have develop into instrumental in serving to customers make buy selections.

According to a 2014 survey of 1,000 U.Okay. customers by Dynata (previously referred to as Research Now):

  • 84 p.c purchased merchandise primarily based on how they had been described in blogs.
  • 1 in 4 purchased one thing every month primarily based on weblog content material they learn.
  • 46 p.c stated they learn blogs to do preliminary product investigation.

6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

If clients can learn an informative weblog earlier than making a buy, they’re extra more likely to really feel assured about their resolution. An ideal, non-salesy weblog may even encourage them to tug the set off and attain for his or her wallets!

5. Ecommerce Blogging Builds Trust in Your Brand

Overwhelmingly, running a blog is the #1 brand-building exercise.

In reality, a number of the key findings from CMI’s 2019 B2C report had been about how content material/running a blog was among the many main methods most entrepreneurs are constructing buyer loyalty (81 p.c stated it’s top-of-mind). Another 56 p.c are rising their content material creation budgets, which is the highest space for spending in 2019.

6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

As the report says, driving site visitors to your content material issues, however “giving them reasons to come back” is the way you win long-term success. Blogging is the way you construct that loyalty over time and enhance model consciousness concurrently.

6. Blogging ROI Is Not One-and-Done

Blogging is an funding that builds over time. You don’t publish a weblog and get again all that you simply put into it in sooner or later, one week, one month, or generally even one 12 months.

That weblog you posted, the one you spent hours researching, outlining, writing, and selling, has a life past its preliminary publish date.

For instance, right this moment you may get 50 distinctive views, a few new subscribers, and a strong lead. Every week from now, as individuals share the weblog, discover it by looking out Google, or learn it after clicking a hyperlink in your e-newsletter, that weblog retains working behind the scenes.

If it’s a actually good weblog, it is going to climb the search engine rankings and earn site visitors, and folks will proceed to search out it. If it’s a actually, actually good weblog, that would go on for years.

The quantity you set into running a blog has a good chance of coming again to you, sort of like a boomerang impact.

Blogs supply a unbelievable option to construct belief, drive site visitors, and nurture leads passively to your ecommerce enterprise. Who wouldn’t need ongoing ROI like that?

The Sooner You Start Blogging, the Better

Blogging is an exercise any ecommerce model will profit from within the long-term. It’s the most effective methods to spice up your web site, construct your clout, and create a loyal following of repeat clients.

However, running a blog additionally waits for no man or lady. The longer you set it off, the longer you’ll have to attend to see outcomes.

That’s why now is the time to leap on the running a blog bandwagon.

More Resources:


Image Credits

All screenshots taken by creator, January 2019

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