6 Brilliant Reasons Why You Should Use SEO Tools

The idea that SEO devices are useful for SEO isn’t one thing groundbreaking. Most entrepreneurs know that knowledge is power and that one’s SEO knowledge is simply as sturdy as the data it’s constructed on.

Having entry to appropriate, reliable, easy-to-use SEO devices will solely make your SEO approach stronger. You’ll purchase invaluable insights into not solely how your private web page is performing, however moreover what your opponents are doing of their SEO efforts.

So let’s leapfrog the basics and get into the additional good the rationale why you should be using SEO devices.

1. Dissect Competitor SEO Strategy

6 Brilliant Reasons Why You Should Use SEO Tools

In a world full of shady promoting and advertising and SEO methods, it could be easy to get pulled to the Dark Side. Fortunately, you probably can scratch that itch by spying on the opponents with out crossing any ethical traces.

Many SEO devices, like SEMrush or Raven Tools allow you to dig into your opponents’s SEO approach.

Not solely can you see their guests numbers and rankings, nonetheless decide the place their backlinks are coming from and the way in which their content material materials is performing all through platforms.

Backlink Profile

One of the sneakiest strategies to spy in your opponents is to utilize SEO devices to see their backlink profile. Here, you probably can see what internet sites their backlinks are coming from, the authority of these web sites, the anchor textual content material, and relatively extra.

Then, you probably can lay out a sport plan for reaching out to these self similar web sites to generate hyperlinks to your private web page. No should scour the online for enterprise domains – you probably can generate a listing of options in a matter of seconds.

Keyword Opportunities

Generating a listing of key phrase options can get more durable the longer you are throughout the SEO sport. You might need hit a wall and aren’t constructive what gadgets of content material materials to assemble out subsequent.

With SEO devices, you probably can see which new and present key phrases your opponents are ranking for. You can then add these phrases to your private guidelines, use the devices to find out related key phrases, and even ponder rising to new markets.

SEO devices like SEMrush are capable of producing lots of of key phrase ideas instantly. Never be at a loss for weblog submit ideas or new internet pages ever as soon as extra.

2. Save Time and Money on Manual SEO Audits

6 Brilliant Reasons Why You Should Use SEO Tools

Comprehensive SEO audits ship a wealth of data in relation to determining web page factors. Unfortunately, in-depth audits normally time quite a lot of time and money to generate by hand.

SEO devices can decrease this time and worth in half whereas delivering the an identical (or increased) top quality of outcomes.

Screaming Frog is a unimaginable, free crawling software program that identifies quite a lot of potential factors collectively along with your web page, akin to:

  • Orphaned pages.
  • Missing net web page titles.
  • Missing meta descriptions.
  • Broken hyperlinks.
  • Poor net web page depth.
  • Page server errors.
  • And further.

Other devices, like SEMrush and Majestic, automate this course of totally, pulling quite a lot of knowledge into an easy-to-read report. You can generate these tales in your self or your consumers for as little as $100 month-to-month.

These tales are a roadmap for what should be fixed on the net web site – from on-page SEO to content material materials to hyperlinks to load velocity. Working from an SEO audit is the surest method to assemble a rock-solid SEO foundation to your web page.

3. Find High-Converting Keywords for Content & Content Marketing

Finding the exact key phrases to your web page is easier said than achieved. It’s not enough to simply decide enterprise phrases which have respectable search amount and low opponents. Many totally different components come into play.

For one, the intent behind the search phrases prospects are in search of points better than ever.

Are prospects making an attempt:

  • For free knowledge?
  • To clear up a difficulty?
  • To buy a product?

You may wish to reply these questions.

Find Low Hanging Fruit & Keyword Variations

SEO devices present assist to find out key phrases that you just simply might have under no circumstances thought-about sooner than. They will generate related key phrases and variations that may be utilized in a number of forms of content material materials.

One method to find these is through competitor analysis. Another means is to see which phrases your web page is already ranking for, what place you’re ranking at, and which phrases could use a elevate.

Use SEO devices to go looking out key phrases that:

  • Your web page is already ranking for nonetheless the place some added optimization could make an infinite distinction.
  • Your web page is ranking for nonetheless you don’t want to rank for, so that you probably can switch these out of your approach.
  • Keywords you are performing successfully on and that present variations which is likely to be worth specializing in.

This will inform you of whether or not or not present content material materials should be optimized or if new content material materials should be added.

High-Converting Keywords

Keywords which have a purchaser’s intent behind them are worth specializing in, as they’ve an inclination to have one of the best conversion worth.

Even within the occasion you don’t objective to advertise a providers or merchandise correct out the gate, you probably can nonetheless use content material materials to generate leads.

Target conversion-happy key phrases and add content material materials upgrades to your content material materials to generate leads.

SEO devices can also present assist to find out how your opponents are conducting their content material materials promoting and advertising.

Simply take a look at their highest ranking posts and/or posts with most likely essentially the most backlinks and see whether or not or not they’re using content material materials upgrades themselves.

SEO devices allow you to transcend your private creativeness and use the data to gasoline a holistic SEO approach.

4. Track SEO Progress & KPIs

6 Brilliant Reasons Why You Should Use SEO Tools

Many web page owners take a look at their rankings as the primary measure of their SEO success. But there are many totally different metrics which is likely to be worth considering – primarily, pure guests and conversions.

These is likely to be robust to calculate by your self. Fortunately, SEO devices make it super clear when your SEO efforts are paying off.

The key effectivity indicators (KPIs) you measure will rely in your aims and enterprise model. Some of these may embrace:

  • Keyword rankings
  • Domain authority
  • Number of backlinks
  • Traffic
  • Form fills
  • Sales
  • Shares
  • Clicks
  • Social media suggestions

It’s worth measuring your progress all through plenty of metrics and platforms to guarantee that not solely are you getting further guests nonetheless that that guests is altering.

With devices like Raven Tools, you probably may even observe for explicit individual key phrases and monitor backlinks you are trying to amass. You can generate tales that study your progress period-over-period and in opposition to your opponents.

Always know in case your SEO efforts are paying off. Use SEO devices to hint what points most to your web page.

5. Visualize & Conceptualize Data

Believe it or not, not every SEO skilled is a numbers particular person.

Fortunately, there are lots of SEO devices that may enable you to make sense of the data through info visualization.

What Is Data Visualization?

Data visualization is a way of presenting info as a graph or chart. Rather than having to decipher the which means of numbers your self, info visualization devices conceptualize and analyze the numbers in a way that’s good.

This is very helpful in case you might be mapping your SEO progress over time, individual demographics, or are analyzing the success of your promoting and advertising campaigns.

Data Visualization with SEO Tools

Many SEO devices will generate graphical tales that allow you to see and analyze info at a glance. These is likely to be considerably helpful for when it comes time to explaining troublesome metrics to consumers.

Tools like FaucetClicks current sturdy promoting and advertising info virtualization devices that you need to use to inform your SEO approach and speak that approach to your consumers.

6. Communicate Clear ROI to Clients

Piggybacking off of the ultimate stage, SEO devices moreover make it less complicated to showcase outcomes to your consumers.

If you are a marketer or SEO specialist, your consumers want to see not solely an increase in guests however moreover in product sales. SEO devices make it super evident what’s working and what isn’t.

The reporting decisions from SEMrush allow you to generate personalized tales to ship to your consumers. Showcase KPIs, highlight the work you’ve got acquired achieved, and even add a summary of what the data means.

If you can articulate what variety of leads or how rather a lot earnings you are producing for a consumer on account of their SEO funding, they’re further vulnerable to observe you for the prolonged haul.

It moreover makes it less complicated to put a value add or upsell to help take it to that subsequent stage.


SEO devices aren’t solely useful for monitoring your rankings or conducting key phrase evaluation.

You can purchase worthwhile insights about your opponents, how your SEO efforts are paying off, and whether or not or not you are producing a robust ROI to your consumers.

With a mixture of devices, you’ll have the power to assemble your SEO approach from the inspiration up.

Know of various good strategies to utilize SEO devices?

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Featured Image: Shutterstock, modified by creator, May 2019
All screenshots taken by creator, May 2019

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