5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots

Chatbots are making waves largely as a result of chat and textual content is the popular communication technique for Millennials and Gen Z.

Businesses are utilizing chatbots to offer instantaneous customer support, product suggestion steerage, and for promoting and advertising and marketing.

Chatbots have emerged as a top-of-funnel device for lead technology in each high-performing paid and natural campaigns.

If you’re a social media supervisor, Facebook Page admin, or digital marketer who desires to zero in on the natural site visitors alternative of chatbots, listed below are 5 methods to ship extra natural site visitors to your website with chatbots.

1. Direct Organic Traffic with a Facebook Comment Guard Chatbot

Wouldn’t you like to show your Facebook engagers into site visitors in your website, or higher but, a lead?

With a Facebook put up autoresponder chatbot, you possibly can ship an computerized response to somebody who feedback in your Facebook put up.

If you’re strategic, you possibly can funnel these engaged commenters as site visitors to your web site.

Plus, anybody who interacts with your chatbot turns into a Messenger contact you could ship follow-up messaging to.

A remark guard takes what you’re already doing on Facebook and turns it right into a conversational interplay — extra participating than a static put up within the News Feed.

See how this Facebook put up autoresponder sends site visitors to a web site.

facebook-post-autoresponderWhether you discover a Facebook put up is producing a ton of feedback and engagements already, or in case you dream up a Facebook put up geared for engagement – throw a remark guard on it and switch feedback into site visitors.

2. Drive Organic Traffic with a Chat Blast

Most companies use e-mail advertising and marketing to drive web site site visitors, that’s a given.

You can design an analogous expertise with a chatbot with 3x or higher open charge in chat in comparison with e-mail.

Schedule and bulk-send customized, interactive, and interesting chat blast campaigns that ship engaged site visitors to your website.

Just as e-mail advertising and marketing platforms enable for listing segmentation, Facebook Messenger advertising and marketing platforms like MobileMonkey (disclosure: I work for the corporate) permits for superior contact segmentation.

Send particular messages – like a newly revealed information, white paper or webinar invitation – with a hyperlink to your website to viewers segments by defining distinctive attributes.

Recipients will obtain a related message in keeping with their pursuits, preferences, demographics, or some other class you outline.

Doing a Facebook Messenger chat blast is free if you comply with sure pointers.

3. Invite Engaged Traffic through Chatbot Drip Campaign

Wouldn’t it’s nice to arrange an automatic sequence of messages that ship members of your viewers related hyperlinks to a funnel in your web site?

You can with Facebook Messenger drip campaigns.

With a drip marketing campaign chatbot, you retain leads engaged and lively over a interval time, an method that may be excellent for promoting complicated options, coaching leads, and onboarding.

Here’s an instance use case:

Automate 4 or 5 messages to ship to new contacts, every pointing to a hyperlink in your web site with extra info.

You have the flexibility to nurture viewers segments in several methods, guaranteeing every group will get the distinctive type of consideration they should keep engaged and propel them by means of the pipeline.

chatbot-drip-campaign-exampleWhat is a drip marketing campaign like in Facebook Messenger? In this instance, select your individual journey – donkeys or unicorns – to see a brief drip in Messenger. Don’t fear, no judgment in case you go for the donkey.

4. Push Organic Traffic to Your Blog through RSS-Powered Chatbot Blast

When you publish new weblog content material, an RSS feed routinely updates.

That feed might be built-in into your Facebook Messenger chatbot, which can routinely ship it to your subscribers.

RSS-powered chat blasting lets your viewers subscribe to your weblog and get notifications in Messenger.

Because open and click-through charges are increased in chat than e-mail and different digital channels, an automatic blasting feed for brand spanking new weblog content material is an apparent win for sending your web site site visitors.

The Messenger cell app sends customers push notifications.

That means your readers obtain a pleasant and extremely seen alert when new content material arrives, growing the percentages that they are going to see what it’s important to say.

5. Forward Organic Traffic from Chatbot Link to Messenger

When you’ve built-in chatbots as a communication layer in your advertising and marketing combine, you’ll discover a number of superior issues:

  • You can ship follow-up messaging to anybody who messages your bot.
  • You can create automated sequences that qualify leads and activate clients.
  • You can ahead individuals out of your interactions in chat to wherever you want in your conversion funnel.

So as you’re designing your chatbot funnels, you’ll discover you’ll wish to hyperlink individuals on to a strategically designed chatbot expertise.

For instance, you would possibly wish to hyperlink individuals to an enticing chatbot that indicators them up for a digital occasion,

Or you would possibly wish to hyperlink individuals to the chatbot that gives analysis or a useful resource.

A Messenger chatbot supplies an superior consumer expertise as a result of it’s dynamic and interactive, customized and interesting, and at all times mobile-friendly.

Using a chatbot, you possibly can drop a hyperlink to your web site the place a conversion might be accomplished, be it a sign-up, subscription, or buy.

Because you possibly can automate every of the techniques described right here, construct them as soon as and let your bot do the heavy lifting for you.

More Resources:

Image Credits

All screenshots taken by writer, November 2018

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