5 Tools to Track Your Brand Mentions on Social Media

Imagine a stupendous world the place each one in every of your clients tells you what they consider your model in full honesty, and even those that don’t need to be your clients inform you why it’s the case.

And though the reality may damage typically, this state of affairs is a dream come true for entrepreneurs all over the place.

Except, it’s not a dream – it’s the fact we reside in.

People have been speaking about merchandise and types since perpetually: exchanging suggestions, complaining, speaking about advertisements, or mentioning a model in passing.

These discussions at the moment are taking place on social media, and you’ve got an opportunity to monitor and faucet in these conversations.

Moreover, with social listening software program, manufacturers lastly received a chance to analysis their target market’s preferences and unfiltered opinions.

Although monitoring model mentions is kind of a easy idea, the instruments that do which will differ significantly in value, options, and platforms they monitor.

In this text, you will see the instruments which can empower your model to observe, interact with, and analyze social mentions, no matter price range and objectives you take into consideration.

1. Brandwatch

5 Tools to Track Your Brand Mentions on Social Media

The true energy of Brandwatch lies in its extraordinarily detailed social information analytics.

Although you’ll be able to see particular person mentions within the pop-up window once you click on on statistics graphs, to work together with them you’ll want to go to the social community’s web site. That makes liking/responding to mentions fairly tedious.

The firm affords three platforms:

Each of them has its personal distinctive options.


The Analytics platform examines the information you acquire and segments it primarily based on most typical phrases, sentiment, location, gender and so on.

You can see a minute-by-minute evaluation of mentions, so you’re able to spot even minor modifications instantly. Iris AI know-how will warn you if it detects an uncommon peak in your mentions.


The Vizia platform is devoted to constructing stories. It permits you to combine Google Analytics, BuzzSumo, and Hootsuite information and select what metrics you need to current.

You can share stories with the stakeholders, your colleagues or administration by e-mail.


The Audiences platform was designed to perform thorough Audience analysis.

It’s principally a database of Twitter customers which you’ll be able to search primarily based on the key phrases in bios and up to date tweets, location, gender and the accounts they comply with.

You can analyze the continued conversations of your viewers to determine what they’re speaking about and who they’re partaking with.

Other Features

In addition, Brandwatch affords distinctive options comparable to picture recognition, emoji evaluation, and good stories.

As you see, Brandwatch offers you with extraordinarily beneficial insights that would information each step of your social media advertising and marketing technique.

However, in case your purpose is the day-to-day neighborhood administration, social help, and lead technology, you’d be higher off with one other device.

Platforms monitored: Facebook, Twitter, Instagram, YouTube, Pinterest, Sina Weibo, VK, QQ, information and blogs, the net.

Pricing: The Pro plan (which is probably the most inexpensive) prices $800 a month with 10,000 month-to-month mentions.

2. Mention


Mention’s emphasis is on real-time monitoring. Once you arrange an alert, you get mentions that date again not more than 24 hours. Historical information is barely obtainable in Custom plans.

Mention affords a number of settings (by date, language, and supply of mentions) and a Boolean search mode to design an ideal search question.

Once you arrange your alert, you’re ready to react to social posts inside Mention’s platform and join a Buffer account to schedule reposts of favorable mentions, for instance.

You can tag particular person mentions to unite them in a single group.

In the Insights middle, Mention dissects your social listening information utilizing a number of parameters together with sentiment, attain, language.

The device permits you to customise your stories, thus from the array of metrics you’ll be able to select these which you need to embody in your automated report.

Moreover, Mention offers customers with entry to their API, so you’ll be able to combine the Insights with different advertising and marketing software program you employ.

Mention goals to be “on the watch” 24/7, so it is going to mechanically ship the most recent mentions by e-mail or Slack. They even have a cell app so you’ll be able to cope with new mentions on the go.

Platforms monitored: Facebook, Twitter, Instagram, YouTube, Reddit, information and blogs, the net.

Pricing: Free trial obtainable. In Solo plan for $29, you get 2 alerts and a month-to-month restrict of three,000 mentions.

3. Keyhole


Keyhole’s important distinction from different instruments is its restrict in platforms it displays.

It is one other device that places focus on analytics, nevertheless, as well as to mentions analytics, they provide account analytics. But first, let’s speak about model monitoring.

Keyhole enables you to work together with mentions with out leaving their platform in addition to exhibits you an in-depth evaluation of them.

It breaks down mentions by sentiment, gender, location (for the U.S. you’ll be able to see a selected state), unique vs. reposts and supply, that means via which OS or app a point out was posted.

The historic information from Twitter is on the market on request.

It additionally identifies probably the most influential accounts and the preferred phrases, hashtags, and hyperlinks talked about together with your model identify. The machine studying algorithm will notify you if:

  • There is a sudden or predicted spike in exercise within the dialog.
  • A consumer complains about your model, service or product.
  • New influential customers be a part of the dialog.
  • A submit begins to go viral.

As for account analytics talked about earlier, Keyhole pulls the information from your personal social media account and provides you beneficial insights on your hottest posts, most engaged followers, the perfect time to submit and extra.

Keyhole is considerably restricted within the numbers of platforms it helps compared to different instruments, however for those who’re pivoting to Instagram, for instance, this device might be extraordinarily helpful.

Platforms monitored: Twitter, Instagram, boards, information websites, and blogs.

Pricing: Free trial obtainable. In the Going Solo plan for $44, you get Three key phrases and three social media accounts with 5,000 mentions a month.

4. Social Mention

Social Mention

If you’re not prepared to put money into model monitoring, however you want one thing higher than Google Alerts, Social Mention is the only option. And it’s free.

When placing in your model identify, you’ll be able to select what sources you need to monitor and the language(s) of the mentions. You can see the mentions both chronologically or sorted by supply.

In addition to real-time mentions of your model, Social Mention additionally exhibits you:

  • Statistics such because the “strength” of your model (the chance that it is going to be mentioned on social media).
  • The total sentiment evaluation.
  • The “passion” behind mentions (the chance that one account will point out it repeatedly).
  • The attain.
  • Top key phrases and hashtags related to it.
  • How many distinctive authors are speaking about it.
  • The prime authors primarily based on the variety of mentions.

This is an efficient device in case your model shouldn’t be fairly massive but, and also you simply need to just be sure you’ll know each time somebody mentions it.

Tip: If you want social listening analytics comparable to location, demographic information or influencers without spending a dime, however don’t want to see particular person mentions, attempt Talkwalker’s free resolution.

Platforms monitored: Twitter, Reddit, Flickr, Google News, blogs.

Pricing: Free.

5. Awario


Some instruments focus on real-time model monitoring and engagement, some acquire social information and analyze it – Awario does each. (Disclosure: I work at Awario.)

From the get-go, you get numerous alternatives to fine-tune your monitoring, you’ll be able to:

  • Choose what platforms and international locations you need to monitor.
  • Add unfavourable key phrases.
  • Choose the date vary of mentions.
  • Choose how usually you need to be notified of recent mentions.

The customers are notified of recent mentions by e-mail or push notifications.

If that isn’t sufficient, you’ll be able to go to the Boolean search mode which permits customers to create elaborate queries. It is very helpful if in case you have a model identify that could be a widespread phrase.

This device appears for mentions throughout social media and the net from the second you arrange an alert. All the mentions are proven within the feed, from which you’ll be able to like, upvote, and reply to them with out having to go away the device.

You can group mentions by creator or dialog and filter them by date, sentiment, and attain.

This proves to be extraordinarily purposeful when, for instance, an individual with a big social media following posts one thing unfavourable about your model.

The sooner you discover this point out and reply, the earlier the unlucky scenario shall be mitigated and potential PR disaster averted.

You get each real-time monitoring and historic information, which implies you get entry to the posts mentioning your model identify that had been printed even earlier than you began utilizing the device. You can export this uncooked information in CSV.

Now, let’s speak analytics. Awario makes use of plenty of metrics to analyze gathered mentions and provides you the next insights:

  • The variety of mentions.
  • The total attain of mentions.
  • The breakdown of nations and languages (for those who select to observe your model in a couple of nation and a couple of language).
  • The breakdown of the sentiment of mentions.
  • The matter cloud with the phrases generally related together with your model identify.
  • Most influential and energetic customers who talked about your model.

If you resolve to monitor a number of key phrases (for instance, yours and your competitor’s model identify, your merchandise’ names, and so on.), you’ll be able to examine them within the Alert Comparison tab.

You can even see influencers who talked about your model within the Influencers tab.

All of this info will be exported in a nice-looking report, both through a shareable hyperlink or in PDF.

The flexibility of the device permits you to transcend monitoring your model mentions and perform a variety of selling actions comparable to market analysis, content material curation, hyperlink constructing, and so on.

It even has a social promoting module titled Leads that makes use of predictive insights to discover individuals who’re asking for suggestions a couple of product related to yours or on the lookout for an alternate to your rivals.

Platforms monitored: Twitter, Facebook, Instagram, YouTube, Reddit, information websites, blogs, the net.

Pricing: Free trial obtainable. In the Starter plan for $29 a month, you get Three alerts and 30,000 new mentions monthly.


That’s it. Five instruments for various objectives and totally different wallets that symbolize the range of this market.

Hopefully this text gave you a great grasp on varied advantages a model monitoring device is ready to supply, and also you’ll discover right here one thing for you.

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Image Credits

All screenshots taken by creator, April 2019

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