5 Big Content Trends for 2020

In 2020, content material materials promoting and search engine optimisation are going to be hitting some superior extreme notes.

We’re careening in direction of a vivid manner ahead for additional useful, helpful, technically fantastic content material materials that aligns with individual habits, preferences, and search needs.

Content is getting larger because of we’re getting smarter about how we strategize, evaluation, create, and publish it.

Content promoting as a complete is not a sort of selling experiment, nevertheless a confirmed method that will work wonders for any mannequin.

With that thrilling data in hand, what’s subsequent for 2020? Let’s dive in.

1. Next-Level Visuals in Content

Visual-forward platforms will proceed to be fashionable in 2020.

From leisure to communication, individuals are going all-in on the power of dynamic or interactive imagery.

Among the following expertise of soon-to-be-adults, seen social media reigns supreme.

Instagram, YouTube, and Snapchat are the popular platforms the place youngsters hold round, primarily based on Pew Research.

For adults, YouTube is the most-used platform, topping even Facebook.

To this end, visuals in content material materials are going to get additional fascinating in 2020.

For event, have you learnt you can create your particular person augmented actuality (AR) filters and lenses for Snapchat? (There are even creators you can hire to do it for you.)

5 Big Content Trends for 2020

Another sample: Creating your particular person GIFs from video clips by the use of Giphy.

Instead of pulling a response GIF out of your favorite movie, TV current, or character, now you can GIF your self.

5 Big Content Trends for 2020

The prospects are infinite.

In 2020, we’ll undoubtedly see additional entrepreneurs benefiting from dynamic, personalized, branded imagery for their content material materials.

2. Video Content & Visual Storytelling

In 2019, video was a large deal.

With the popularity of YouTube, dynamic imagery, and AR, it’s no marvel video content material materials and visual storytelling will proceed to rise in 2020.

  • For occasion, in 2018, 85% of net prospects throughout the U.S. watched video content material materials month-to-month on any of their items.
  • Another 56% of 25-34-year-olds and 54% of 35-44-year-olds have to see additional video content material materials from producers they assist, primarily based on a HubSpot survey of over 3,000 consumers.


Plus, video is the sort of content material materials 62% of consumers say they devour completely. That means they focus better than their ideas wanders off.

5 Big Content Trends for 2020

What does this all indicate for entrepreneurs? As shopper habits and preferences recurrently switch to video content material materials, now we have now to take care of up or get left throughout the mud.

Of course, what items apart worthwhile video content material materials from the stuff that may get 5 full views is the usual of the storytelling. You need to have the power to work together readers by the use of any medium, along with video.

If you can inform good tales, you’re halfway there.

3. Upping Your E-A-T

In August 2019, Google revealed a weblog on Webmaster Central with reminders about its core updates and what to do about them.

5 Big Content Trends for 2020

Specifically, the weblog actually helpful an movement numerous us have already been doing:

Reading/understanding the Search Quality Rater Guidelines and E-A-T (Expertise, Authoritativeness, Trustworthiness).

5 Big Content Trends for 2020

The incontrovertible fact that Google significantly pointed to this convenient useful resource and singled out E-A-T is a giant hint. We all needs to be focused on proving expertise, authority, and perception in our content material materials.

That applies to every internet sites as entities representing a specific mannequin or group, and explicit individual authors writing content material materials on these internet sites.

How do you present your E-A-T?

  • By incomes hyperlinks or mentions from totally different authority internet sites.
  • By providing E-A-T information in your web page, along with a bio and credentials in your about net web page and author pages.
  • Linking out to authoritative sources for supporting stats, data, and particulars in content material materials.
  • Updating your web page and content material materials often with associated, right, current information.

On excessive of that, your content material materials needs to be distinctive. Well-crafted, user-beneficial, purposeful content material materials backed by E-A-T can’t lose. (More on that in stage #4.)

P.S. For deeper learning on E-A-T, this textual content by Marie Haynes is a must-see.

4. Better, More Purposeful Content Than Ever Before

Continuing from 2019 tendencies, the need for stellar, purposeful content material materials isn’t stopping as we head into 2020.

More and additional creators and entrepreneurs understand the need for content material materials of one of the best top quality:

  • 90% of basically essentially the most worthwhile content material materials entrepreneurs put their viewers’s information needs first over their promotional message, primarily based on Content Marketing Institute’s B2B report.
  • The content material materials promoting house the place spending elevated basically essentially the most from 2018-2019 was content material materials creation.

5 Big Content Trends for 2020

Marketers are understanding you need larger content material materials to win throughout the SERPs and with readers.

In reality, ranking for aggressive key phrases will solely get harder when everybody appears to be bringing their A-game.

That means we’ll see the following in 2020 from producers of all sizes:

  • A better understanding of what the goal market needs from search outcomes for a given key phrase.
  • Better writing tailored to audiences, with consistency for the mannequin’s tone and class.
  • Better evaluation, along with additional current stats and data from revered sources.
  • More depth and deep exploration of topics.
  • Better visuals, comparable to branded imagery, infographics, and customised weblog pictures.

Although it’s going to be harder to rank, additional of us will be creating larger content material materials. That means fewer of us will be together with to the crap content material materials garbage heap. I title {{that a}} win.

5. Ultra-Targeted, Customer-First Content

Prioritizing the consumer’s informational needs above product sales messages was one in all many determining elements for worthwhile entrepreneurs in 2018-2019, as we already seen from CMI’s 2019 B2B report.

90% of basically essentially the most worthwhile talked about they try this.

5 Big Content Trends for 2020

They understand that trust-building with audiences begins with offering steering, help, information, or leisure and never utilizing a catch.

More than that, the best content material materials that hits the individual’s needs throughout the bullseye is the type that will rank #1 with Google.

This is usually a sample in 2020, too, because of it actually works.

How do you uncover out what your distinctive viewers needs out of your content material materials?


Asking questions. Engaging with the group. Discovering who they’re.

Once them intimately, you can create content material materials that speaks to them on a deeper stage. In a nutshell, that’s ultra-targeted content material materials.

It locations the viewers first – in some cases, the niche-space of curiosity viewers. It nails their individual search intent. It serves a goal and fulfills an information need.

That’s the kind of content material materials Google is prioritizing now, and it’s what we have now to focus on for the long term.

The Future of Content Is Here

Content’s future has arrived, and it has under no circumstances regarded so good.

More entrepreneurs than ever are prioritizing top quality and the consumer’s information needs over product sales messages. We’re focused on setting up perception and authority with authenticity, not product sales ideas.

On excessive of that, seen media goes in startlingly new and thrilling directions. The prospects for integration with content material materials are crazy-good.

In 2020, watch for revolutionary entrepreneurs to push the boundaries of content material materials creation.

Look for ultra-targeted content material materials, additional dedication to a customer-first methodology, and common, larger content material materials flooding the scene.

I don’t find out about you, nevertheless I can’t wait.

More Resources:

Image Credits

All screenshots taken by author, October 2019

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