20 Digital Marketing Blogs That Accept Guest Posts


Guest running a blog is a helpful tactic to get your content material printed and construct your self a reputation within the digital advertising business.

But earlier than pitching something to a weblog editor, it’s good to know precisely what sort of content material they’re after — that’s visitor running a blog 101.

Their areas of curiosity and their editorial requirements will show you how to determine what content material to supply them.

To show you how to save time on assessing your “targets”, I made an inventory of the 20 hottest digital advertising media that settle for visitor posts with fast tips on what content material they like and the best way to strategy them.

So, what posts do they normally publish?

What Type of Content About Digital Marketing Usually Gets Published

From what I’ve seen over time working in digital advertising, many of the posts fall below one of many following classes (if we don’t contemplate information):

  • “Nothing new”: This kind of content material is just not essentially of little worth or entails plagiarism. Roundups, evaluations, summaries — all of them belong to this tier and add up worth to preliminary supplies, nevertheless, the vast majority of content material is simply the retelling of the identical previous story. The solely factor that differentiates such posts from each other is how nicely they’re written when it comes to model and construction. So, if it’s good to publish a narrative on a not-so-fresh matter, pay particular consideration to the best way it’s written.
  • A recent perspective / an skilled opinion on the topic: If you discover an skilled prepared to provide you a quote for a “nothing new” put up, it will increase its possibilities of being accepted to a top-tier media.
  • Case research: Nothing grabs as a lot consideration as a private story. In truth, there are media that specialize on posting case research primarily due to their excessive engagement potential. If it additionally comprises a novel technique, a brand new strategy or angle, it has actually good possibilities of being accepted by a prestigious weblog. Personally, I hate writing about one thing that I’ve already learn/written about earlier than, in order that’s why I typically go together with this selection.
  • Research: This kind of content material is difficult to create however simple to pitch. Given that it’s nicely written, illustrative, and gives attention-grabbing conclusions, it has a fairly excessive probability of being accepted by a top-tier media.

Any content material you determine to create needs to be of the very best high quality attainable. So decide correctly.

But if, for instance, you possibly can’t make investments an excessive amount of time in a analysis or don’t have sufficient data for a compelling case examine, it’s completely all proper.

A pleasant roundup or an informative infographic will at all times be appreciated.

What actually issues is how nicely it’s executed and the way it matches the weblog’s space of curiosity.

Below you’ll discover the checklist of the favored digital advertising blogs and some tips about the best way to pitch your story to them.

20 Blogs That Accept Guest Posts About Digital Marketing

1. Learn Inbound

What they need: Posts about all the pieces inbound advertising.

Hint: Review their line-up and counsel a subject based mostly on what the invited audio system are going to speak about. You can even ask a speaker to take part within the creation of your content material (e.g., provide you with a quote).

2. OnCrawl

What they need: These guys write about technical website positioning like crawl budgets and web site pace optimization. So if you recognize a factor in technical website positioning, then it is a great spot to pitch your put up to.

Hint: Emma Labrador would be the proper particular person to speak a few visitor put up contribution.

3. Ryte

What they need: In-depth how-tos that share sensible recommendation. Ryte prioritizes reader’s worth, so the put up you submit ought to cowl the subject comprehensively.

Hint: You can pitch your put up to Ryte.com right here.

4. SEMrush

What they need: SEMrush is a complete toolkit for digital entrepreneurs, however additionally they have a well-liked weblog the place they (and lots of of their visitor authors) write about search, PPC, digital PR, and all the pieces digital advertising. SEMrush has fairly strict editorial pointers, which is handy because you don’t have to attend for clarifications to start out engaged on a put up.

Hint: You can submit your put up instantly on their web site, however I like to recommend to attach with their weblog editor earlier than sending your put up.

5. Moz

What they need: As one of the widespread blogs in digital advertising, Moz prefers unique content material with a novel perspective and apparent worth to the reader. That’s why they favor how-tos, analysis, and case research.

Hint: If you will have sufficient assets, then a analysis shall be your profitable horse. That’s what I did just a few years in the past.

6. Business 2 Community

What they need: Business2Community likes issues which can be newsworthy. For occasion, your ideas on a brand new Twitter function or an replace to Facebook Ads.

Hint: They at all times ask to share the earlier samples of your work, so be prepared to supply a portfolio.

7. RankWatch

What they need: Any matter inside website positioning area is an efficient match. In their pointers, they emphasize content material interactivity and advise so as to add hyperlinks, photos, infographics, statistics and so on.

Hint: Integrating Rankwatch software into your put up and cross-linking it with different posts on their weblog will show you how to acquire their favor.

8. SERPstat

What they need: SERPstat are rising their group, so they are going to be keen on supplies that can assist them join with different influencers. So posts with the quotes from specialists shall be favored right here.

Hint: For your collaboration to be mutually useful, you’ll need to be prepared to provide one thing in return. For instance, assist the blokes with their social media, take note of what they share. Only after that it is sensible to start out pitching.

9. HubSpot

What they need: Anything associated to operating a digital advertising company.

Hint: HubSpot is just not really easy to strategy, so unleash your creativity. For instance, create a video along with your pitch and run advertisements on HubSpot staff on Facebook.

Facebook ads for Hubspot employees

10. Blogging Wizard

What they need: Guides and how-tos ought to work. For instance, subjects like “How to speed up your SEO with PPC” can typically be seen there.

Hint: Adam Connell would be the proper particular person to speak about your subsequent visitor contribution.

11. Ahrefs

What they need: Ahrefs has a well-liked weblog, so they’re selective about what they publish. That means 100 % unique copy, distinctive methods, and sensible angles. If you’re a fan of the software, your possibilities of being accepted are even larger.

Hint: Cold pitching will hardly get you a spot on their editorial calendar. With a weblog like this, you’ll need to construct a relationship first, beginning with commenting, operating discussions on their Facebook group – Ahrefs Insider.

12. Mention

What they need: Mention is a software for monitoring model mentions, so all the pieces hyperlink constructing is the precise route to take. You can discover a variety of data of their visitor posting pointers.

Hint: Instead of writing to a generic e-mail content material@point out.com you possibly can join with Mention editor instantly on Twitter or LinkedIn.

13. Search Engine People

What they need: Search Engine People is an company that focuses on website positioning, PPC and different areas of digital advertising, so their weblog covers somewhat little bit of all the pieces within the business.

Hint: You can submit your put up instantly on the web page with their editorial pointers. To grasp their consideration, you must be certain your put up stands out: a catchy title, clear construction, and brainstorm a superb matter.

14. Jeff Bullas’s Blog

What they need: Jeff Bullas is keen on 100 % unique materials that received’t contain any self-promotion. Also, within the pointers, they advocate pitching a minimal of three subjects. This will increase the chances that you simply’ll be accepted as a result of there are extra possibilities they are going to like considered one of your concepts.

Hint: To stand out and improve your possibilities of receiving a response of “yes, we’re interested in your topic”, I like to recommend brainstorming inventive titles. For occasion, considered one of their posts is known as as “How To Jazz Up Your Emails With Rich Media (Inspiration From Brands That Are Nailing It)” which completely describes my thought of utilizing creativity in your put up topic line.

15. Shane Barker

What they need: Shane Barker’s weblog is about digital advertising, with a give attention to website positioning and influencer advertising. If written nicely, a put up on something round these subjects needs to be a superb match.

Hint: Barker does common roundups, this is likely to be your probability to get in.

16. BuzzSumo

What they need: BuzzSumo focuses on content material advertising, however you possibly can attempt to squeeze in with an intersection between content material advertising and website positioning. Link constructing can also be a working matter.

Hint: Susan Moller, BuzzSumo’s weblog editor, runs a stunning group on Facebook. However, it’s for women solely. If you handle to get it, you possibly can attempt to get in contact and validate a put up thought.

17. Einstein Marketer

What they need: website positioning and SMM and the way they work collectively. website positioning for WordPress may even be a superb match. The weblog has pointers.

Hint: Try sending your pitch on to Josh Barney.

Josh Barney

18. Pitchbox

What they need: As a software for outreach, Pitchbox writes about hyperlink constructing and outreach ways.

Hint: Pitchbox is keen on hyperlink constructing, so that you’ll need to discover a special approach to the previous matter. Also, they actually care in regards to the high quality of the writing, so don’t hassle pitching something that isn’t actually thrilling.

19. Oribi

What they need: Since Oribi is a software for interpretation of Google Analytics’ information, subjects round information evaluation and website positioning ought to work.

Hint: If your matter matches into their space of curiosity, you’re midway there. Oribi’s weblog is just not as unapproachable as huge media — they guys are responsive on Twitter, so you possibly can at all times contact them to make clear their calls for.

20. website positioning Hacker

What they need: website positioning Hacker’s major viewers are upcoming website positioning specialists, so your put up needs to be sensible and insightful, however simple to know.

Hint: As it’s with different media, for them to concentrate to you, it’s good to take note of them. For instance, comply with their founder on Twitter or ask for his quote.

P.S.: I can’t go away with out mentioning Search Engine Journal. You can pitch SEJ right here.

More Content Marketing Resources:


Image Credits

Featured Image: Created by writer, September 2018
All screenshots taken by writer, September 2018

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