100% Free SEO Optimization Tools

Free SEO Optimization Tools:free seo tools

 

We work hard in our roles in SEO, paid search and other aspects of digital and broader marketing. The aim is to get people to our websites using free seo tools like google analytics.

Websites are focal points for our messaging and getting our audiences to take key actions that we can monetize. We found the free online seo tools at this site were just what the doctor ordered.

large brands and marketing firms often have roles and teams responsible for website performance. A visitor enters through them to the final goal or conversion. We found that we can achieve our goals using the seo tools here and the data at google analytics.

Most of us have to rely on our own tools and abilities to monitor user behavior on our sites. The goal of this is to find ways to improve moving users through the funnel to ultimately get conversions. Small SEO tools proved invaluable in achieving this outcome.

Worse yet, we’re leaving that up to chance. We’re already overloaded working on driving organic and paid traffic to our sites to keep the top of the funnel full. Google analytics came to our rescue.

We can dig into specific free SEO optimization tools and make our lives easier evaluating and improving them.

1. User Experience

User experience (UX) is probably the broadest category of user behavior. All user behavior is impacted by it.

It can be difficult to track and analyse even with google analytics. Often requiring collaboration between designers, developers, and marketers. You or your team should have a specific role for it.

Behavior to Track

  • In-page clicks & mouse movement
  • Scroll depth
  • User navigation patterns
  • Live visitors
  • Recordings
  • Site speed

How to Get the Data

Great tools on the market that give us the depth and quality of information. The kind that Google Analytics lacks.

We can watch visitors live as they navigate through our sites. Record their sessions with other seo tools like Lucky Orange, Crazy Egg, and Hotjar.

Visualize how deep visitors scroll. Where their mouse pointer goes on the screen. How much time they spend on pages and much more.

There’s a lot to be gained in these third-party search engine optimization tools beyond what GA can provide. It is important to look at both together to get a complete picture of user experience.

What to Do with the Data

With in-page analysis of user experience data you can make decisions that will:

  • Help retain visitors on pages.
  • Ensure they see the content you want them to.
  • Learn how to improve navigation flow to nudge them along to the next page or call to action.

Analyze and understand how users actually use the site. Compare with how you planned or wanted them to. This is a critical aspect to know. Interpret it from the data you can collect in user experience tools.

2. Content Performance

Content is fuel for marketing.

It is the foundation and reason why someone comes to our sites.

Behavior to Track

  • Popularity
  • Sharing
  • Engagement
  • Bounces & Exits

How to Get the Data

The Google Analytics tool is a great direct source of content performance data.

With it we can filter and track which pages and search terms are most popular. We configure GA to see which site search data is being searched, frequency and repeat visits. We see what content has the most bounces and exits.

By default, most of these metrics are tracked in GA. We simply have to drill down and filter our way to seeing each layer and meaningful data point.

What to Do with the Data

We can picture how we should format content into sections, pages, sub-pages, and make it more consumable.

3. Conversion Rate Optimization

Conversions are defined by us. They are what we want our site visitors to do.

Be it an eCommerce transaction, a lead form submission, or certain subsets of engagement goals. We are typically measuring performance toward a goal.

The steps directly leading to conversions have to be measured with these seo tools.

Behavior to Track

  • Funnel
  • Checkout process
  • Variable testing
  • Form testing

How to Get the Data

There are several great analysis tools to help with CRO.

With these tools we can gain insight into how people go through our defined conversion funnels. Like checkout or form submission processes.

There’s power in gaining insights into what form field causes users to bail out. Stop a conversion process or what page is tripping them up in checking out.

What to Do with the Data

This is powerful data. By analyzing it we can ensure that we’re maxing out our return on investment in marketing activities. Or in sending more traffic to the site. By ensuring that as much of it as possible is actually converting.

Conclusion

User data is super important.

We all need it no matter how we’re driving traffic to our sites.

Through the analysis of specific tools in the categories of user experience. Content performance, conversion rate optimization, accessibility, engagement, conversions, and external data. We can develop or own methodologies for ensuring we have the pulse of how our sites are performing. keeping the user first.

Tracking user behavior will help us get the maximum return on our investment in search and marketing.

Also read our post on: Top 10 User Engagement KPIs to Measure

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Image Credits

Screenshot taken by author, January 2020