10 of the Best Tools to Get Insights

Social media analytics instruments are nice. They offer you insights into:

  • Who your viewers is.
  • What content material and tone of voice they resonate with.
  • What you’re doing fallacious in your social media advertising and marketing.
  • And, hopefully, what you’re doing proper.

However, accumulating information, selecting what metrics to prioritize, and presenting it in a understandable and coherent manner is usually a problem. Luckily, there are instruments that may assist you with that!

But do you “need” an Instagram analytics instrument?

Although it’s apparent that Instagram understands the significance of their platform for manufacturers and companies (in spite of everything, 60% of Instagram customers uncover new merchandise on the platform), their Insights tab continues to be, to put it evenly, not excellent.

The obligatory metrics are sometimes hidden underneath the varied tabs, you’re fairly restricted in time frames for the information you need to see, and you may’t export the information.

Besides, your individual Instagram analytics will not be the solely kind of insights you may get from Instagram. By analyzing Instagram posts of different customers which can be accessible publicly you may:

  • Find Instagram influencers.
  • Discover the greatest performing hashtags in your posts.
  • Examine your and your rivals’ reputation and status amongst Instagram customers.

That leaves you with two choices: holding a posh Excel sheet that you just’ll have to manually replace regularly or signing up for Instagram analytics instruments.

As a social media marketer, I do know the battle of selecting a brand new social media advertising and marketing instrument.

Finding out what matches your Instagram technique greatest and is inside your funds takes a lot time: you want to discover instruments, learn opinions, check the instruments out.

That’s why on this article I need to level out the specifics and the excellent person for every Instagram analytics instrument.

What variety of Instagram analytics instruments are on the market?

Here are 10 of the greatest instruments to get Instagram insights.

1. Instagram Insights

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

We couldn’t begin this checklist with out speaking about the apparent options — Instagram’s native analytics.

As most social media platforms, Instagram presents a spread of insights in your viewers exercise, content material efficiency, particular posts, and tales, and so forth.

You can entry all this information from the app in the Insights tab. There you’ll see three classes:

  • Activity: Shows how many individuals had been reached.
  • Content: Breaks down the stats of particular posts, Stories, and adverts.
  • Audiences: Gives you demographic information.

There are some drawbacks with Instagram Insights, together with:

  • It doesn’t maintain sure information.
  • You can’t select a customized interval of time to see information from.
  • The information can’t be exported.

All this makes seeing an even bigger image and evaluating your Instagram technique tougher.



2. Later


Instagram analytics shouldn’t be simply self-importance numbers you shuffle round simply to show how good of a social media supervisor (though that is extraordinarily legitimate).

The worth of analytics is which you could and may act on them, adjusting your technique. Later allows you to do this from a single dashboard.

It exhibits you analytics in 4 separate tabs: Overview, Audience, Post Performance, and Story Performance.

  • Overview: This dashboard exhibits you the fundamental metrics comparable to the quantity of posts, followers, and impressions, in addition to your progress and development over time. It additionally highlights your prime performing posts out of your final 30 posts. This dashboard is obtainable in any plan together with the free one.
  • Audience: This provides you entry to demographic and person habits information. You can be taught your viewers’s age, gender, location, languages they communicate, and when they’re energetic on the platform.
  • Post Performance: Dive deeper into the information round your newest posts. It exhibits you typical metrics comparable to feedback and likes in addition to saves, impressions, and attain). You can rank the posts based mostly on all these metrics.
  • Story Performance: This tab provides you Stories analytics for the final three months price of Stories. You get info on the completion charge, the common quantity of views per person, impressions, attain, and reply depend. The completion charge for every story can assist you optimize the size of your Stories for the greatest outcomes.

Perhaps, the most helpful and distinctive characteristic is the Best Time to Post: it’s an element of the scheduling dashboard, and it analyzes your previous efficiency to inform you when your posts have probabilities to carry out greatest.

You can use these insights to change your scheduling with out opening new tabs.

If you’re in search of an all-in-one Instagram answer, Later is a good alternative! In addition to Instagram, you can too schedule posts for Facebook, Twitter, and Pinterest.


Later is free for one profile, though the analytics you’ll get are restricted to the Overview tab. They additionally provide 4 paid plans: Plus for $9/month, Premium for $19, Starter for $29, and Brand for $49.

3. quintly


Quintly is the instrument that works along with your Instagram Insights: it pulls all the information wanted to consider your efficiency and provides you insights on how to enhance it.

The dashboard exhibits you the total efficiency for a selected interval of time in addition to the statistics for particular person posts.

What’s nice about quintly is that it doesn’t simply showcase the similar stats you might see in your Instagram Insights – it turns these stats in precise pointers in your Instagram technique.

In addition, quintly helps information for expired Instagram Stories, which might’t be accessed in your Insights from the Instagram app itself.

  • Need to know what day and time are the greatest for engagement? You can!
  • Wonder what kind of content material and what hashtags carry you the most followers? Stop questioning!
  • Want to discover out which of your Stories lead to the most interactions? Here you go!

All the uncooked information will be exported in CSV, XLS, JPG, and PDF, and you may arrange automated experiences, which will likely be despatched to you and your recipients robotically. You may share interactive experiences through a hyperlink.

Quintly can be the greatest match for big manufacturers and social media businesses that want to perceive the affect of their social media technique and optimize it in accordance with their targets.

It have to be stated that quintly helps a number of social media platforms, together with Facebook, Twitter, and YouTube, so it’s a sensible choice for those who’re in search of an all-in-one social media analytics answer.


Quintly presents three tiers in addition to customized plans, which begin at $300 per 30 days. The primary distinction between the plans is the quantity of social profiles it may analyze. All the plans include a free two-week trial.



This is one other instrument that doesn’t have interaction your individual Instagram Insights: as a substitute, it makes use of Instagram information of different customers for a really particular function. It’s not a secret that Instagram is the place for influencer advertising and marketing.

However, for those who determine to add influencer advertising and marketing to your technique, you’ll want a instrument to analysis the market, discover the influencers which have the viewers you need to goal, select the ones that suit your model greatest.

All this may be completed with HYPR.

HYPR is a searchable influencer database constructed on information evaluation. It exhibits you the dialog matters for every influencer, hashtags, model names, and key phrases an influencer used currently, and the demographic information of the influencers’ followers.

You can search the database by key phrases, matters, names, and Instagram handles filtering out influencers relying on their gender, age, schooling, and revenue ranges.

To manage influencers, you have got Lists: you may group influencers and analyze their aggregated information.

Let’s say you’re launching a marketing campaign with six influencers. With Lists, you may:

  • Find out what variety of audiences they’ll attain.
  • Check if their audiences overlap.
  • See what number of distinctive viewers the marketing campaign will attain.

You can export lists in a PDF, which can comprise the analytics of the complete group in addition to particular person analytics of every influencer on the checklist.

Moreover, HYPR doesn’t finish influencer advertising and marketing with discovery. It permits you to monitor your influencer campaigns, showcasing the analytics for all the particular person posts in addition to the total efficiency of the marketing campaign.

It exhibits you the engaged audiences, attain, and detects suspicious exercise. It additionally ranks influencers concerned in your marketing campaign based mostly on how nicely they carried out.

HYPR additionally has an viewers well being analyzer that makes certain that an influencer really has affect. Basically, it tells you which of them proportion of their viewers is inactive, which may assist establish influencers who purchased followers or tried to manipulate their follower depend in another manner.

HYPR is an Enterprise-level influencer advertising and marketing instrument that helps a number of platforms as well as to Instagram (Facebook, Twitter, Pinterest). I’d advocate it for social media businesses and types that usually execute influencer advertising and marketing campaigns.

If you’re solely dipping your toes in the deep waters of Instagram influencer advertising and marketing, a social listening instrument ought to do the job.


HYPR has three plans, which fluctuate in the quantity of customers, profiles per checklist and different options. Prices are disclosed after the demo.

5. Hootsuite Analytics

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

Hootsuite is primarily generally known as a social media publishing instrument – it helps you schedule posts not simply to Instagram, however to most main social media platforms, together with Facebook, YouTube, LinkedIn, and Twitter.

In addition to scheduling, it supplies customers with highly effective social media analytics.

The Hootsuite Analytics dashboard consists of three tabs:

  • Overview: This exhibits your normal Instagram stats comparable to the quantity of posts, followers, engagements, and so forth over the timeframe of your selecting. It will robotically juxtapose your information with the previous efficiency to put your numbers in historic perspective.
  • Post Performance: This delves deeper into the metrics round the particular posts. You can see how the kind of content material and the time of publishing impacts your information and tweak your technique accordingly. These insights are organized in a filterable checklist.
  • Reports: This tab allows you to share the most necessary insights along with your group, stakeholders, and administration. This characteristic may be an effective way of highlighting what’s necessary for your self: since all the experiences are extremely customizable, you may select what information you need to see on one dashboard.

Hootsuite additionally has social listening performance, so that you’ll have the ability to analyze hashtag efficiency and monitor your rivals’ mentions.


Professional is the most cost-effective plan and it’ll price you $19 a month, however its analytics are pretty restricted. You can get customized analytics and exportable experiences for $99 a month.

6. Squarelovin

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

Squarelovin is a good Instagram instrument that has two primary options:

  • Analytics which can be introduced in a transparent and intuitive manner.
  • A web site add-on which permits you to create a shoppable gallery out of user-generated content material.

Squarelovin’s analytics kind your Instagram information in a number of classes centered round month-to-month analytics, metrics for particular posts, engagement, Instagram optimization, and your viewers.

The Postings dashboard exhibits you the way you had been gaining followers all through the historical past of your account, and what 12 months, month, day of the week, and even hour was the most helpful in your posts.

Engagement dashboard presents the dynamics in the quantity of likes and feedback together with the most preferred and commented posts.

You can see demographic information of your followers in the Community dashboard.

The most attention-grabbing characteristic is the Optimization tab the place you may get some actionable data-based ideas:

  • Best time to submit so as to get extra interactions.
  • Best filters to use.
  • Best-performing hashtags you utilized in the previous.
  • Top hashtags on Instagram at the moment.

This instrument will likely be the greatest match for small enterprise and retailers who, initially, need to use information insights to alter their Instagram technique.



7. Iconosquare

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

There are two ways in which Iconosquare can assist you turn out to be an Instagram sensation: a free Instant Instagram Audit service and the instrument itself.

Instant Instagram Audit permits you to join your account and instantly get a report evaluating your profile’s energy. It provides you the total optimization rating after which estimates 4 primary areas:

  • Account settings (your bio and avatar).
  • Account exercise (your posting habits and following/follower ratio).
  • Audience engagement.
  • Content technique.

The audit will spotlight areas that you might enhance on and inform you how to do it.

The instrument allows you to handle your Instagram and Facebook pages from one place. You are in a position to schedule posts, reply DMs, monitor your rivals’ exercise, and analyze your social media information.

Iconosquare’s analytics are divided amongst a number of dashboards:

  • Overview exhibits your normal metrics: followers, common engagement, attain, impressions for the chosen interval of time.
  • Engagement exhibits your likes, feedback and saves historical past, calculates the common quantity of interactions for you, exhibits the most partaking time durations and posts.
  • Community pulls all the demographic information of your followers: their age, gender, language, and placement.
  • Reach exhibits your attain and impressions historical past, attain by kind of posts (photograph vs video vs carousel), the time when your followers are on-line, and the posts with highest attain.
  • Profile exercise hosts all the information round profile interactions: profile views, clicks on the hyperlink in bio, contact info clicks.
  • Stories is self-explanatory – it analyzes your Stories metrics comparable to impression, attain, completion charge, and so forth.
  • My Albums permits you to analyze information from a set of posts: let’s say you need to analyze the posts which can be half of your newest advertising and marketing marketing campaign – simply create an album and add posts with the marketing campaign hashtag.

You can set the instrument to ship you day by day, weekly, and month-to-month exports of your information in a PDF or Excel codecs.

If you aren’t utilizing any Instagram analytics instrument (and why would you be studying this text for those who did?), I like to recommend downloading Iconosquare’s Instant Instagram Audit report to establish the weak spots in your technique.

As for the instrument itself, its many options would profit massive manufacturers with a powerful concentrate on Instagram advertising and marketing.


Iconosquare presents a two-week free trial. The prices rely on the quantity of group members and profiles you need to handle.

There are two plans for $29 and $59 respectively:

  • The Pro plan supplies you with Three profiles and a pair of group members.
  • The Advanced plan – with 5 profiles and three group members.

You can design your individual plan based mostly in your wants.

8. Sprout Social

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

If you’re in want of an all-encompassing social media platform, Sprout Social is precisely what you’re in search of.

It’s your management heart for all issues social media:

  • Publishing.
  • Messaging.
  • Monitoring.
  • Analytics.
  • Managing your social media group.

It helps all the main social media platforms, together with Instagram.

Naturally, Sprout Social has a strong Instagram analytics platform. You can analyze each enterprise and private accounts, which is a uncommon case for Instagram analytics instruments.

The evaluation of the Instagram profiles of your rivals can also be accessible.

Instagram Business Profiles information is split into three elements: Overview, Demographics, and Profiles.

The Overview dashboard instantly provides you insights into your efficiency. Along with the historic information accessible in the Instagram app comparable to attain, impressions, followers, and so forth, it analyzes your individual publishing habits.

Sprout Social tells you what kind of posts performs greatest, which hashtags you employ the most, and the way they differ from the best-performing hashtags, what number of DMs you reply, and so forth.

On the similar dashboard, you have got Stories analytics. Sprout Social saves the information so you may consider your Stories efficiency in the long run, despite the fact that Instagram itself has a two-week restrict for Stories information.

The Demographics dashboard presents the demographic information of your followers.

The Profiles dashboard permits you to examine and combination metrics from a number of Instagram profiles.

As talked about above, Sprout Social is a social media administration instrument for a plethora of social media networks, so, for those who’re in search of one answer for every part, from publishing to reporting that helps main platforms, Sprout Social is a instrument for you.


Sprout Social presents three plans:

  • Standard for $99 per 30 days.
  • Professional for $149 per 30 days.
  • Advanced for $249 per 30 days.

The value would possibly rise relying on the quantity of customers. Free trial is obtainable.

9. Social Bakers

Social Bakers was designed with social media businesses and massive groups in thoughts. It optimizes your workflow, permits you to assign duties to your teammates, and provides insights into your viewers and adverts.

Similar to Iconosquare, Social Bakers present a free Instagram analytics choice. The free report supplies the following insights:

  • Most preferred posts
  • Top commented posts
  • Top hashtags
  • Distribution of posts per 30 days
  • Top filters
  • Most tagged profiles

If you determine to commit to the full Social Bakers expertise, it is possible for you to to analyze your metrics, monitor hashtags, and uncover influencers.

You can generate cross-channel experiences to match your Instagram efficiency in opposition to different social media channels.

The most unusual characteristic is aggressive benchmarking: you may add a number of Instagram profiles and examine them to one another utilizing publicly accessible information.

Another useful competitor monitoring characteristic is the potential to create content material feed out of your rivals’ profiles, so you may regulate their exercise.

Social Bakers platform is particularly developed for competitor monitoring and advert administration, so for those who want to double down on these areas of social media advertising and marketing, it’s the instrument for you.

10. Awario



Every time somebody tags your model on social, you get notified. However, for those who get tagged very often, it’s fairly straightforward to lose observe of your mentions.

And take into consideration all the mentions you don’t study: all the posts that discuss your corporation and don’t tag it with the @ image.

Now think about that you might take all these mentions, tagged and untagged alike, and perceive:

  • Who mentions you.
  • What languages they communicate.
  • Whether they speak positively or negatively about your model.
  • How typically folks discuss it total.

Awario does precisely that: it gathers all of your mentions and analyzes them to achieve helpful insights. (Disclosure: I work for Awario.)

One of the primary use instances for it’s model monitoring: seeing who talks about your model, dealing with unfavourable opinions and so forth. However, you need to use the instrument in some ways.

You can monitor key phrases related to your area of interest to discover out extra about your target market, or you may monitor your rivals’ model names to establish your Share of Voice on Instagram.

Once you begin utilizing the instrument, you instantly get entry to historic information. It allows you to get insights into your key phrases straight away.


There are three paid plans:

  • Starter ($29/month).
  • Pro ($89/month).
  • Enterprise ($299/month).

You can check the instrument without cost for 2 weeks.


Hopefully any more while you hear the phrase “Instagram analytics,” your thoughts will instantly go to all the methods you may apply analytics in your technique.

Yes, some instruments on this checklist prepare the information that in principle is already accessible to you on the platform, however they prepare and analyze it in such methods which can be helpful for your corporation.

And some instruments use publicly accessible Instagram information to assist you with market analysis, status administration, and influencer advertising and marketing.

Instagram analytics go far past blue bar charts in your Insights – the platform is full of information that may lead to precise change, and I encourage you to use it.

More Resources:

Image Credits

All screenshots taken by creator, June 2019

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