10 of the Best Tools to Get Insights

Social media analytics devices are good. They give you insights into:

  • Who your viewers is.
  • What content material materials and tone of voice they resonate with.
  • What you’re doing fallacious in your social media promoting and advertising.
  • And, hopefully, what you’re doing correct.

However, accumulating info, choosing what metrics to prioritize, and presenting it in a comprehensible and coherent method is normally an issue. Luckily, there are devices which will help you with that!

But do you “need” an Instagram analytics instrument?

Although it’s obvious that Instagram understands the significance of their platform for producers and corporations (in spite of every part, 60% of Instagram prospects uncover new merchandise on the platform), their Insights tab continues to be, to put it evenly, not wonderful.

The compulsory metrics are typically hidden beneath the diverse tabs, you are pretty restricted in time frames for the info you want to see, and chances are you’ll’t export the info.

Besides, your particular person Instagram analytics won’t be the solely variety of insights chances are you’ll get from Instagram. By analyzing Instagram posts of completely different prospects which might be accessible publicly chances are you’ll:

  • Find Instagram influencers.
  • Discover the best performing hashtags in your posts.
  • Examine your and your rivals’ fame and standing amongst Instagram prospects.

That leaves you with two selections: holding a fancy Excel sheet that you just simply’ll have to manually change often or signing up for Instagram analytics devices.

As a social media marketer, I do know the battle of choosing a model new social media promoting and advertising instrument.

Finding out what matches your Instagram method best and is inside your funds takes lots time: you need to uncover devices, be taught opinions, verify the devices out.

That’s why on this text I would like to stage out the specifics and the wonderful particular person for each Instagram analytics instrument.

What selection of Instagram analytics devices are on the market?

Here are 10 of the best devices to get Instagram insights.

1. Instagram Insights

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

We couldn’t start this guidelines with out talking about the obvious choices — Instagram’s native analytics.

As most social media platforms, Instagram presents a variety of insights in your viewers train, content material materials effectivity, specific posts, and tales, and so forth.

You can entry all this info from the app in the Insights tab. There you’ll see three lessons:

  • Activity: Shows what number of people had been reached.
  • Content: Breaks down the stats of specific posts, Stories, and adverts.
  • Audiences: Gives you demographic info.

There are some drawbacks with Instagram Insights, along with:

  • It doesn’t keep positive info.
  • You can’t choose a personalized interval of time to see info from.
  • The info can’t be exported.

All this makes seeing a good larger picture and evaluating your Instagram method more durable.



2. Later


Instagram analytics shouldn’t be merely self-importance numbers you shuffle spherical merely to present how good of a social media supervisor (although that’s terribly official).

The price of analytics is which you might and should act on them, adjusting your method. Later permits you to do that from a single dashboard.

It displays you analytics in 4 separate tabs: Overview, Audience, Post Performance, and Story Performance.

  • Overview: This dashboard displays you the elementary metrics comparable to the amount of posts, followers, and impressions, as well as to your progress and improvement over time. It moreover highlights your prime performing posts out of your last 30 posts. This dashboard is obtainable in any plan along with the free one.
  • Audience: This gives you entry to demographic and particular person habits info. You might be taught your viewers’s age, gender, location, languages they convey, and once they’re energetic on the platform.
  • Post Performance: Dive deeper into the info spherical your latest posts. It displays you typical metrics comparable to suggestions and likes as well as to saves, impressions, and attain). You can rank the posts based mostly totally on all these metrics.
  • Story Performance: This tab gives you Stories analytics for the last three months worth of Stories. You get data on the completion cost, the widespread amount of views per particular person, impressions, attain, and reply rely. The completion cost for each story can help you optimize the dimension of your Stories for the best outcomes.

Perhaps, the most useful and distinctive attribute is the Best Time to Post: it’s a component of the scheduling dashboard, and it analyzes your earlier effectivity to inform you when your posts have chances to perform best.

You can use these insights to change your scheduling with out opening new tabs.

If you’re in search of an all-in-one Instagram reply, Later is an efficient various! In addition to Instagram, you may too schedule posts for Facebook, Twitter, and Pinterest.


Later is free for one profile, although the analytics you’ll get are restricted to the Overview tab. They moreover present 4 paid plans: Plus for $9/month, Premium for $19, Starter for $29, and Brand for $49.

3. quintly


Quintly is the instrument that works alongside together with your Instagram Insights: it pulls all the info wished to contemplate your effectivity and gives you insights on how to improve it.

The dashboard displays you the whole effectivity for a particular interval of time as well as to the statistics for specific particular person posts.

What’s good about quintly is that it doesn’t merely showcase the comparable stats you would possibly see in your Instagram Insights – it turns these stats in exact pointers in your Instagram method.

In addition, quintly helps info for expired Instagram Stories, which could’t be accessed in your Insights from the Instagram app itself.

  • Need to know what day and time are the best for engagement? You can!
  • Wonder what variety of content material materials and what hashtags carry you the most followers? Stop questioning!
  • Want to uncover out which of your Stories lead to the most interactions? Here you go!

All the raw info shall be exported in CSV, XLS, JPG, and PDF, and chances are you’ll organize automated experiences, which is able to seemingly be despatched to you and your recipients robotically. You could share interactive experiences by way of a hyperlink.

Quintly might be the best match for large producers and social media companies that need to understand the have an effect on of their social media method and optimize it in accordance with their targets.

It have to be said that quintly helps a quantity of social media platforms, along with Facebook, Twitter, and YouTube, so it’s a good selection for individuals who’re in search of an all-in-one social media analytics reply.


Quintly presents three tiers as well as to personalized plans, which start at $300 per 30 days. The main distinction between the plans is the amount of social profiles it could analyze. All the plans embrace a free two-week trial.



This is one different instrument that doesn’t engage your particular person Instagram Insights: as an alternative, it makes use of Instagram info of completely different prospects for a very specific perform. It’s not a secret that Instagram is the place for influencer promoting and advertising.

However, for individuals who decide to add influencer promoting and advertising to your method, you’ll desire a instrument to evaluation the market, uncover the influencers which have the viewers you want to objective, choose the ones that fit your mannequin best.

All this can be accomplished with HYPR.

HYPR is a searchable influencer database constructed on info analysis. It displays you the dialog issues for each influencer, hashtags, mannequin names, and key phrases an influencer used at the moment, and the demographic info of the influencers’ followers.

You can search the database by key phrases, issues, names, and Instagram handles filtering out influencers counting on their gender, age, education, and income ranges.

To handle influencers, you’ve got Lists: chances are you’ll group influencers and analyze their aggregated info.

Let’s say you’re launching a advertising marketing campaign with six influencers. With Lists, chances are you’ll:

  • Find out what selection of audiences they’ll attain.
  • Check if their audiences overlap.
  • See what quantity of distinctive viewers the advertising marketing campaign will attain.

You can export lists in a PDF, which might comprise the analytics of the full group as well as to specific particular person analytics of each influencer on the guidelines.

Moreover, HYPR doesn’t end influencer promoting and advertising with discovery. It permits you to monitor your influencer campaigns, showcasing the analytics for all the specific particular person posts as well as to the whole effectivity of the advertising marketing campaign.

It displays you the engaged audiences, attain, and detects suspicious train. It moreover ranks influencers involved in your advertising marketing campaign based mostly totally on how properly they carried out.

HYPR moreover has an viewers effectively being analyzer that makes sure that an influencer actually has have an effect on. Basically, it tells you which ones of them proportion of their viewers is inactive, which can help set up influencers who bought followers or tried to manipulate their follower rely in one other method.

HYPR is an Enterprise-level influencer promoting and advertising instrument that helps a quantity of platforms in addition to to Instagram (Facebook, Twitter, Pinterest). I’d advocate it for social media companies and kinds that normally execute influencer promoting and advertising campaigns.

If you’re solely dipping your toes in the deep waters of Instagram influencer promoting and advertising, a social listening instrument ought to do the job.


HYPR has three plans, which fluctuate in the amount of prospects, profiles per guidelines and completely different choices. Prices are disclosed after the demo.

5. Hootsuite Analytics

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

Hootsuite is primarily commonly known as a social media publishing instrument – it helps you schedule posts not merely to Instagram, nevertheless to most major social media platforms, along with Facebook, YouTube, LinkedIn, and Twitter.

In addition to scheduling, it provides prospects with extremely efficient social media analytics.

The Hootsuite Analytics dashboard consists of three tabs:

  • Overview: This displays your regular Instagram stats comparable to the amount of posts, followers, engagements, and so forth over the timeframe of your choosing. It will robotically juxtapose your info with the earlier effectivity to put your numbers in historic perspective.
  • Post Performance: This delves deeper into the metrics spherical the specific posts. You can see how the variety of content material materials and the time of publishing impacts your info and tweak your method accordingly. These insights are organized in a filterable guidelines.
  • Reports: This tab permits you to share the most crucial insights alongside together with your group, stakeholders, and administration. This attribute could also be an efficient manner of highlighting what’s obligatory in your self: since all the experiences are extraordinarily customizable, chances are you’ll choose what info you want to see on one dashboard.

Hootsuite moreover has social listening efficiency, so that you just’ll have the potential to analyze hashtag effectivity and monitor your rivals’ mentions.


Professional is the most cost-effective plan and it will worth you $19 a month, nevertheless its analytics are fairly restricted. You can get personalized analytics and exportable experiences for $99 a month.

6. Squarelovin

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

Squarelovin is an efficient Instagram instrument that has two main choices:

  • Analytics which might be launched in a clear and intuitive method.
  • A website add-on which allows you to create a shoppable gallery out of user-generated content material materials.

Squarelovin’s analytics variety your Instagram info in a quantity of lessons centered spherical month-to-month analytics, metrics for specific posts, engagement, Instagram optimization, and your viewers.

The Postings dashboard displays you the manner you had been gaining followers all by way of the historic previous of your account, and what 12 months, month, day of the week, and even hour was the most useful in your posts.

Engagement dashboard presents the dynamics in the amount of likes and suggestions along with the most most popular and commented posts.

You can see demographic info of your followers in the Community dashboard.

The most attention-grabbing attribute is the Optimization tab the place chances are you’ll get some actionable data-based concepts:

  • Best time to submit in order to get further interactions.
  • Best filters to use.
  • Best-performing hashtags you utilized in the earlier.
  • Top hashtags on Instagram at the second.

This instrument will seemingly be the best match for small enterprise and retailers who, initially, want to use info insights to alter their Instagram method.



7. Iconosquare

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

There are two methods by which Iconosquare can help you prove to be an Instagram sensation: a free Instant Instagram Audit service and the instrument itself.

Instant Instagram Audit permits you to be a part of your account and immediately get a report evaluating your profile’s power. It gives you the whole optimization score after which estimates 4 main areas:

  • Account settings (your bio and avatar).
  • Account train (your posting habits and following/follower ratio).
  • Audience engagement.
  • Content method.

The audit will highlight areas that you just would possibly improve on and inform you the way to do it.

The instrument permits you to deal with your Instagram and Facebook pages from one place. You are able to schedule posts, reply DMs, monitor your rivals’ train, and analyze your social media info.

Iconosquare’s analytics are divided amongst a quantity of dashboards:

  • Overview displays your regular metrics: followers, widespread engagement, attain, impressions for the chosen interval of time.
  • Engagement displays your likes, suggestions and saves historic previous, calculates the widespread amount of interactions for you, displays the most partaking time durations and posts.
  • Community pulls all the demographic info of your followers: their age, gender, language, and placement.
  • Reach displays your attain and impressions historic previous, attain by variety of posts ({photograph} vs video vs carousel), the time when your followers are on-line, and the posts with highest attain.
  • Profile train hosts all the info spherical profile interactions: profile views, clicks on the hyperlink in bio, contact data clicks.
  • Stories is self-explanatory – it analyzes your Stories metrics comparable to impression, attain, completion cost, and so forth.
  • My Albums permits you to analyze info from a set of posts: let’s say you want to analyze the posts which might be half of your latest promoting and advertising advertising marketing campaign – merely create an album and add posts with the advertising marketing campaign hashtag.

You can set the instrument to ship you day-to-day, weekly, and month-to-month exports of your info in a PDF or Excel codecs.

If you aren’t using any Instagram analytics instrument (and why would you be learning this textual content for individuals who did?), I like to suggest downloading Iconosquare’s Instant Instagram Audit report to set up the weak spots in your method.

As for the instrument itself, its many choices would revenue huge producers with a robust think about Instagram promoting and advertising.


Iconosquare presents a two-week free trial. The costs depend on the amount of group members and profiles you want to deal with.

There are two plans for $29 and $59 respectively:

  • The Pro plan provides you with Three profiles and a pair of group members.
  • The Advanced plan – with 5 profiles and three group members.

You can design your particular person plan primarily based in your desires.

8. Sprout Social

Instagram Analytics Guide: 10 of the Best Tools to Get Insights

If you are in need of an all-encompassing social media platform, Sprout Social is exactly what you’re in search of.

It’s your administration coronary heart for all points social media:

  • Publishing.
  • Messaging.
  • Monitoring.
  • Analytics.
  • Managing your social media group.

It helps all the major social media platforms, along with Instagram.

Naturally, Sprout Social has a robust Instagram analytics platform. You can analyze every enterprise and personal accounts, which is a unusual case for Instagram analytics devices.

The analysis of the Instagram profiles of your rivals can be accessible.

Instagram Business Profiles info is cut up into three components: Overview, Demographics, and Profiles.

The Overview dashboard immediately gives you insights into your effectivity. Along with the historic info accessible in the Instagram app comparable to attain, impressions, followers, and so forth, it analyzes your particular person publishing habits.

Sprout Social tells you what variety of posts performs best, which hashtags you utilize the most, and the manner they differ from the best-performing hashtags, what quantity of DMs you reply, and so forth.

On the comparable dashboard, you’ve got Stories analytics. Sprout Social saves the info so chances are you’ll contemplate your Stories effectivity in the future, regardless of the proven fact that Instagram itself has a two-week prohibit for Stories info.

The Demographics dashboard presents the demographic info of your followers.

The Profiles dashboard permits you to look at and mixture metrics from a quantity of Instagram profiles.

As talked about above, Sprout Social is a social media administration instrument for a plethora of social media networks, so, for individuals who’re in search of one reply for each half, from publishing to reporting that helps major platforms, Sprout Social is a instrument for you.


Sprout Social presents three plans:

  • Standard for $99 per 30 days.
  • Professional for $149 per 30 days.
  • Advanced for $249 per 30 days.

The worth may rise counting on the amount of prospects. Free trial is obtainable.

9. Social Bakers

Social Bakers was designed with social media companies and large teams in ideas. It optimizes your workflow, permits you to assign duties to your teammates, and gives insights into your viewers and adverts.

Similar to Iconosquare, Social Bakers current a free Instagram analytics alternative. The free report provides the following insights:

  • Most most popular posts
  • Top commented posts
  • Top hashtags
  • Distribution of posts per 30 days
  • Top filters
  • Most tagged profiles

If you identify to commit to the full Social Bakers experience, it’s doable for you to to analyze your metrics, monitor hashtags, and uncover influencers.

You can generate cross-channel experiences to match your Instagram effectivity in opposition to completely different social media channels.

The most uncommon attribute is aggressive benchmarking: chances are you’ll add a quantity of Instagram profiles and look at them to each other using publicly accessible info.

Another helpful competitor monitoring attribute is the potential to create content material materials feed out of your rivals’ profiles, so chances are you’ll regulate their train.

Social Bakers platform is especially developed for competitor monitoring and advert administration, so for individuals who need to double down on these areas of social media promoting and advertising, it’s the instrument for you.

10. Awario



Every time any person tags your mannequin on social, you get notified. However, for individuals who get tagged fairly often, it’s pretty easy to lose observe of your mentions.

And think about all the mentions you don’t research: all the posts that debate your company and don’t tag it with the @ picture.

Now take into consideration that you just would possibly take all these mentions, tagged and untagged alike, and understand:

  • Who mentions you.
  • What languages they convey.
  • Whether they communicate positively or negatively about your mannequin.
  • How sometimes people focus on it whole.

Awario does exactly that: it gathers all of your mentions and analyzes them to obtain useful insights. (Disclosure: I work for Awario.)

One of the main use situations for it is mannequin monitoring: seeing who talks about your mannequin, coping with unfavourable opinions and so forth. However, you want to use the instrument in some methods.

You can monitor key phrases associated to your space of curiosity to uncover out further about your goal market, or chances are you’ll monitor your rivals’ mannequin names to set up your Share of Voice on Instagram.

Once you start using the instrument, you immediately get entry to historic info. It permits you to get insights into your key phrases immediately.


There are three paid plans:

  • Starter ($29/month).
  • Pro ($89/month).
  • Enterprise ($299/month).

You can verify the instrument with out price for two weeks.


Hopefully any extra when you hear the phrase “Instagram analytics,” your ideas will immediately go to all the strategies chances are you’ll apply analytics in your method.

Yes, some devices on this guidelines put together the info that in precept is already accessible to you on the platform, nevertheless they put together and analyze it in such strategies which might be useful in your company.

And some devices use publicly accessible Instagram info to help you with market evaluation, standing administration, and influencer promoting and advertising.

Instagram analytics go far previous blue bar charts in your Insights – the platform is full of info which will lead to exact change, and I encourage you to use it.

More Resources:

Image Credits

All screenshots taken by creator, June 2019

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