10 Inspiring Instagram Contests That Caught Our Attention


Instagram is large.

It has greater than 1 billion customers and is the third hottest social media website as we speak.

But Instagram isn’t all about fairly photographs and intelligent artwork.

In reality, it’s changing into an enormous advertising platform the place Fortune 500 corporations are getting into the scene.

With all these massive corporations vying for the eye of customers, how are you going to put your model ahead within the feed so it receives acclaim and a focus on Instagram?

The reply is thru operating an Instagram contest.

Why Run an Instagram Contest?

There are some ways you’ll be able to promote on Instagram. You can purchase advertisements. Write copy. Post photographs of merchandise.

But nothing comes near operating an Instagram contest.

Why? Because of person engagement.

When you run an Instagram contest, you make a approach for customers to have interaction along with your model. They take photographs along with your product, tag buddies, and unfold the phrase about your organization.

What’s one of the simplest ways to run an Instagram contest?

10 Inspiring Brands That Did Instagram Contests Right

Instead of arising with a generic how-to, let’s look into 10 profitable Instagram contest campaigns.

Ready to be impressed?

1. Love One Today’s Avocado Contest

Love One Today promotes a scrumptious lifestyle by means of consuming avocados.

To acquire buzz on-line, it launched the AvoFruitFull contest.

10 Inspiring Instagram Contests That Caught Our Attention

Instagram customers have been inspired to submit a photograph of their very own lovely avocado creations.

Users who acquired probably the most likes on their photographs received nice prizes similar to themed water bottles, a meals processor, and even a Vitamix blender!

Tip: Offering giveaways that resonate along with your followers’ pursuits (like a Vitamix blender for health-conscious individuals) is an effective way to get your contest going.

2. Stoka Bar’s Boatload of Giveaways

Who wouldn’t seize the possibility to win 40 free deal with bars?

Stoka Bars are crunchy, scrumptious, and better of all – low on carbs.

Here’s the competition Stoka Bar did to realize extra followers.

10 Inspiring Instagram Contests That Caught Our Attention

Tip: If your Instagram web page is new, a contest is an effective way to realize new followers.

3. Pink Lime Look’s Good Hair Day Contest

Pink Lime Look gave contestants the possibility to be themselves of their entries.

To be a part of the competition, customers submitted photographs of themselves sporting their favourite hairstyles.

They may select no matter background they appreciated for the entry.

10 Inspiring Instagram Contests That Caught Our Attention

All contestants needed to do was use Pink Lime Look’s hashtag for the possibility to win.

Pretty easy, contemplating the prize was a $500 makeover!

Tip: If you’re giving out a useful prize, be certain that to say how a lot it’s value for the possibility to seize extra consideration.

4. Lifebox Food and Punks and Chancers Collab Contest

Organic supplies and components are important to anybody who’s health-conscious or vegan.

Take a take a look at how Lifebox Food and Punks and Chancers ran their collaboration contest on Instagram.

10 Inspiring Instagram Contests That Caught Our Attention

All customers needed to do was comply with the 2 corporations, just like the publish, and tag a buddy.

The prize?

A cool sweater, a tote bag, and a scrumptious field of vegan meals.

Tip: Collaborating with one other firm on your Instagram contest is an efficient method to acquire extra followers. It’s nice if the corporate you collaborate with already has its personal sturdy base of followers.

5. How to Make Trouble by Simon and Schuster

Unique contests that ask customers for tales nearly at all times steal the present on Instagram.

Here’s the proper instance of the way it’s completed.

10 Inspiring Instagram Contests That Caught Our Attention

The contest inspired customers to remark with their very own private “troublemaking” methods.

The prize?

Cecile Richard’s new e book, a tote bag, cute pins, and a bookmark.

That’s rather a lot in alternate of a narrative!

Tip: One of the explanations individuals are on Instagram is as a result of they like to share their lives with others. If you ask for his or her tales in alternate of cool prizes? You’ll have a certain hit.

6. Valdo Prosecco’s Trip to Italy

Who wouldn’t wish to win a spectacular journey to probably the most lovely international locations on the earth?

With its contest, Valdo Prosecco made the journey an attractive prize.

10 Inspiring Instagram Contests That Caught Our Attention

All customers needed to do was take a photograph of a cocktail they’d made with Valdo Prosecco.

They then shared their secret recipe as a caption with a hashtag.

The winner was picked out of the 25 top-voted photographs.

Tip: Whenever you’ll be able to, encourage contestants to be inventive. Also, letting customers vote for prime photographs is an effective way to advertise engagement along with your model.

7. Melissa Corser’s Makeup Giveaway

Makeup and nails are the proper mixture for ladies who like to get glamorous.

Melissa Corser gave Instagram customers the possibility to win each together with her contest.

10 Inspiring Instagram Contests That Caught Our Attention

What made this contest completely different was that customers may enter as many occasions as they wished.

The consequence?

More tagged buddies, engagement, and publicity.

Tip: Who says contestants can solely enter a contest as soon as? When you give them limitless entries, you get large engagement in return.

8. Fushi’s New Product Launch

When Fushi launched its Biovedic skincare answer, it took to Instagram with a contest.

The prize?

A full set of Ayurvedic pores and skin merchandise for more healthy, extra lovely pores and skin.

10 Inspiring Instagram Contests That Caught Our Attention

Tip: If you’re launching a brand new product, operating an Instagram contest and giving the product away as a prize is a big method to put it on the market.

9. Shockingly Healthy’s Contest for Free Tickets

For these into the wholesome way of life, there are few issues as thrilling as a Green Living Show.

What Shockingly Healthy did was capitalize on that curiosity with two units of free tickets for the present.

10 Inspiring Instagram Contests That Caught Our Attention

Tip: Are there any occasions in your space that may curiosity your followers? If so, providing free passes or tickets as prizes is an effective way to extend engagement along with your model.

10. Domino’s Super Fan Contest

Domino’s contest supplied an enormous prize to customers who may show they have been “super fans” of its pizza.

10 Inspiring Instagram Contests That Caught Our Attention

The prize? $10,000!

To add to the enjoyable, the competition allowed customers to be inventive.

They needed to show they weren’t solely followers, however tremendous followers of Domino’s.

Tip: The extra inventive your contest is, the higher! If you may give a giant money prize, it received’t damage your probabilities of getting hundreds of engagements, both.

How to Create an Instagram Contest That Goes Viral

Instagram is large, and it opens the door to large advertising alternatives for you.

Also, operating an Instagram contest guarantees you person engagement, consideration, and curiosity.

All it’s essential to do is use out what works and the best way to arrange your Instagram contest.

Remember, permit customers to be inventive and inform their tales.

Keep in thoughts why individuals use Instagram in any respect: to take gorgeous photographs, be spontaneous, and share their lives with others.

There’s a ton of prize concepts you’ll be able to choose as giveaways. These could be money, new merchandise, distinctive knick-knacks, and something associated to what you are promoting.

When you’ve arrange a contest that follows these cool ideas, all it’s essential to do is sit again and watch for the follows and shares to start out pouring in!

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Image Credits

All screenshots taken by creator, November 2019



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