10 Important 2019 SEO Trends You Need to Know

It’s time to take our annual take a look at what’s ahead for SEO professionals in 2019.

What SEO strategies and methods will work and present you the way to dominate throughout the SERPs and earn additional earnings in 2019?

Here are 10 mandatory tendencies you need to know in 2019, in accordance to 47 of at current’s prime SEO professionals.

1. Understand Your Audience & User Intent

Does your viewers want textual content material? Images? Video? Audio.

Knowing it would all be additional mandatory than ever in 2019, in accordance to our specialists.

“You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” acknowledged Mindy Weinstein CEO of Market Mindshift.

Motoko Hunt, president of AJPR, agreed, together with that the pursuits, tastes, and preferences of your viewers can change additional shortly than you suppose.

“Even if your website content is perfectly written and optimized, if it’s done for a wrong audience, it won’t grow the business,” Hunt acknowledged.

Tomorrow’s high-ranking web page is all with reference to the viewers, acknowledged Julia McCoy, CEO of Express Writers.

“If your site enhances your audience’s journey, you’ll be rewarded by Google and your visitor will invest in you,” McCoy acknowledged.

This is especially mandatory on account of rankings have been fluctuating over the earlier yr to help match the semantic intent of a client’s search query, acknowledged Jesse McDonald, SEO specialist and director of operations for TopHatRank.com.

“It will be more critical than ever for SEOs and content specialists to focus heavily on the user intent of the keywords they are targeting while creating content,” McDonald acknowledged.

Casie Gillette, senior director of digital promoting and advertising and marketing at KoMarketing, has moreover seen Google’s shift in key phrase intent.

“We have to think more about the funnel and where we really want to spend our time,” Gillette acknowledged. “Do I want to spend time and money trying to rank for a broad term or should I instead shift my focus to terms further down the funnel, where buyers are more knowledgeable and more likely to be interested in what I’m selling?”

To alter to this shift in 2019, you may need to change the way in which wherein you’ve been doing your entire key phrase evaluation, acknowledged Chuck Price, founding father of Measurable SEO.

“When doing keyword research in 2019, it’s imperative that you check the SERPs to see if websites like yours are ranking for a targeted phrase,” Price acknowledged. “If the top SERPs are filled with directories or review sites and your site isn’t one of those, then move on to another phrase.”

The time is now to stop matching key phrase phrases and start making certain that your content material materials comprehensively options questions your viewers is asking by way of search, acknowledged Jeremy Knauff, CEO of Spartan Media.

“Ideally, we should take our content a step further by anticipating and answering follow-up questions they may have once they receive the answer to their initial query,” Knauff acknowledged.

2. Go Beyond Google Search

Could Amazon and Apple decrease into Google’s search dominance? Eli Schwartz, director of SEO and improvement for SurveyMonkey, believes so.

“I think that 2019 will be the year that, once again, SEO will not just be about how to optimize for Google, but we will have to take into account these other ‘engines’ as well,” Schwartz acknowledged.

As Cindy Krum, CEO of MobileMoxie, recognized, SEO is about exhibiting up wherever and nonetheless individuals are wanting – not merely getting the first blue hyperlink. So you’ve to be taught the way in which to drive web site guests and engagement for points completely different than merely websites.

“If potential customers are searching for apps, you need to rank in app stores. If they are searching for podcasts or videos, you need to rank where people search for those things,” Krum acknowledged. “Strong brands are becoming multi-faceted, ranking more than just websites. Strong SEOs need to do the same thing.”

Jes Scholz, worldwide digital director for Ringier AG, acknowledged she moreover sees the scope of SEO growing to cowl visibility on completely different platforms.

“Think beyond driving users to your website by ranking number 1 in the SERPs,” Scholz acknowledged. (*10*)

In 2019, you moreover ought to on the very least have in mind optimizing for models, acknowledged Kristine Schachinger, digital strategist and SEO advertising and marketing guide.

“For those with products that can be sold or brands that can benefit from the exposure, being optimized for home assistant or audio-only devices can’t be ignored,” Schachinger acknowledged.

Ultimately, this all requires the best content material materials on the quickest platforms geared to meet the shoppers wherever they’re coming from, in accordance to Keith Goode, IBM’s senior SEO strategist, security intelligence.

“The entire search experience is our domain of expertise and control, and our goal isn’t to just drive traffic,” Goode acknowledged. “It’s to ensure that we’ve optimized that search experience, whether web-based or app-based or [insert the next big technology]-based, to create the most efficient and engaging intersection of the user’s needs and the site’s offerings possible.”

3. Structured Data Markup Is Key

Use structured data each time doable, acknowledged Marcus Tandler, co-founder and managing director of Ryte.

“With AI becoming increasingly important for Google, structured data is becoming more important as well,” Tandler acknowledged. “If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires a fast processing of contents and their relations to each other.”

JP Sherman, enterprise search and findability educated at Red Hat, acknowledged it is best to start and understanding structured data, schema, energetic and passive search behaviors, and the way in which they are going to be part of to behaviors that signal intent so that the habits of search turns right into a lots greater effort of findability.

“Contextual relationships between topics and behaviors, supported by structured markup, is the critical trend we need to start understanding, testing, and implementing for 2019,” Sherman acknowledged. “Using information architecture, tags, metadata and more recently, structured markup, we’ve had the ability to give search engines signals to understand this topical and supportive content structure.”

Further, Jamie Alberico, SEO product proprietor for Arrow Electronics, acknowledged it is best to “leverage your existing content by integrating speakable and fact check structured data markup. These markups are a key link between factual reality and the screenless future.”

And Bill Slawski, director of SEO evaluation at Go Fish Digital added this tip:

“[Understand] and [use] appropriate schema vocabulary on pages for products, offers, events, contact information, sameAs social and entity associations, organizational information, ratings, and speakable content.”

4. Create Exceptional Content

Google algorithm updates in 2018 revealed that Google is intensifying its focus on evaluating content material materials prime quality and on the depth and breadth of a web page’s content material materials, acknowledged Eric Enge, primary supervisor of Perficient Digital.

“We tracked the SEO performance of a number of different sites,” Enge acknowledged. “The sites that provided exceptional depth in quality content coverage literally soared in rankings throughout the year. Sites that were weaker in their content depth suffered in comparison.”

Enge acknowledged he expects to see the sample of Google rewarding web sites that current the best in-depth experiences persevering with in 2019.

“Google was continually tuning their algorithms in this area throughout the year, and I believe there is still a lot more tuning for them to do,” Enge added.

That means when you occur to’re nonetheless creating content material materials merely to maintain your weblog alive, that acquired’t be okay any longer, acknowledged Alexandra Tachalova, digital promoting and advertising and marketing advertising and marketing guide.

“The issue with this content is that it isn’t good enough to acquire links, so there’s a slim chance that it’ll rank on Google,” Tachalova acknowledged. “Think twice about publishing such posts, since they won’t pay off. It’s better to do one post that is properly distributed every few months than doing several per month that will only receive a few visits.”

What you need to do is create content material materials that solves a difficulty – content material materials that strikes, motivates, and connects with of us, acknowledged Matt Siltala, president of Avalaunch Media.

“If you can answer a question, get a lead, make a sale, help with SEO (link building), reputation management, social proof or community building purposes with a piece of content, then you win!” Siltala acknowledged. “Do your research, be the solution to the problem that people have, and provide something that is meant for people versus trying to ‘SEO’ the crap out of it and you will always do better in your efforts.”

Shelley Walsh, director of ShellShock, expects to see the extent of content material materials prime quality rise in 2019.

“Content strategy in SEO is not just about answering a query and getting users to the page. It must also use language to engage the user and guide the user to the next action,” Walsh acknowledged. “There are still far too few pages doing this well. More use of content maps and experience maps would help this.”

5. Increase Expertise, Authority, Trustworthiness

Establishing and rising your expertise, authority, and trustworthiness – increased typically known as E-A-T in Google’s search prime quality rating pointers – is likely to be one different key sample in 2019.

“Although the E-A-T guidelines are written for Google’s algorithm raters, rather than Google’s algorithm itself, it helps us to understand where Google is heading in the short term,” acknowledged Dixon Jones, founding father of DHJ Ventures. “I think this will help SEOs start to understand that ‘quality’ comes with context. You cannot rank so easily writing authoritative content unless you are already an authority on a given subject.”

Grant Simmons, VP of search promoting and advertising and marketing at Homes.com, acknowledged it is best to take a look at content material materials distribution and promotion from a standing standpoint.

“Hire experts to author, leverage data from known entities, and ensure credentials and credit is given to both, with appropriate affinity to the promoted brand,” Simmons acknowledged. “How can you get more of your employees to blog, write, and speak? How can you (the brand’s people) be the go-to source for journalists around your core topic expertise? Because that level of expertise is what Google is looking for to power their results.”

Like Google, Bing moreover wants to reward E-A-T.

“A major goal of our ranking team is to build an algorithm that would rank documents in the same order as humans would as they are following the guidelines,” acknowledged Frédéric Dubut, Microsoft’s senior program supervisor, Search & AI. “You can only do so at the scale of the web by generalizing your ranking algorithm as much as possible. It turns out that modern machine learning is very good at generalizing, so you can expect our core ranking algorithm to get closer to that ideal Intelligent Search product view that we hold internally and which we try to capture in our own guidelines.”

6. Invest in Technical SEO

Websites proceed to develop in complexity yearly, making technical SEO a major house of funding in 2019 and previous.

Some key areas of focus on the technical aspect of SEO is likely to be:

  • Speed: “Sites will finally start to become simpler and faster as SEOs discover that Google is rewarding sites more than once thought for [first meaningful paint] speed,” in accordance to Jon Henshaw, founding father of Coywolf Marketing and senior SEO analyst at CBS Interactive.
  • JavaScript: “A new year means that even more of the websites you encounter will be heavily JavaScript driven (likely one of the big frameworks, such as React, Vue.js, and Angular). That means it’s time to familiarize yourself with at least a little JavaScript, and how the major search engines play best with JavaScript-driven websites,” acknowledged Paul Shapiro, director of method and innovation for Catalyst.
  • Progressive Web Apps (PWAs): “For 2019, you should start thinking about how your website could live on as a PWA in the future. How can your PWA become a keepable experience your users would like to put on their home screen?” Tandler acknowledged.

7. Win with On-page Optimization

On-page optimization will proceed to be mandatory in 2019, acknowledged Tony Wright, CEO and founding father of WrightIMC.

“We are still seeing incredible results from nothing more than on-page SEO tactics for many companies that come in the door,” Wright acknowledged. “Links are still very important, but the biggest bang for most companies’ SEO bucks is ongoing on-page optimization. Because on-page SEO isn’t a set-it-and-forget-it tactic.”

Alexis Sanders, technical SEO supervisor at Merkle, moreover shared some key web page optimizations:

  • Content that options frequent client questions.
  • Ensuring inside web page search is providing associated outcomes.
  • Shortening conversion course of.
  • Ensure that repeat prospects can restock typically purchased devices merely.
  • Customer assist responds to questions related to the enterprise.
  • Consider use of chatbots to lighten the load for elementary, frequent questions and procedural duties.
  • Users are merely ready to navigate to bodily locations.
  • Providing clients with their stage in success funnel (suppose: clear, seen course of varieties).

8. Get Ready for Voice Search

Last decade, “the year of mobile” grew to grow to be a type of working joke. Every yr, the specialists predicted that this, lastly, may be the yr of mobile. Year after yr. Until hype lastly matched actuality spherical 2015.

Well, is that this yr the yr of voice search? Once as soon as extra, not pretty.

As Wright put it:

“In my opinion, the ‘juice isn’t worth the squeeze’ yet for most companies when it comes to showing up in voice queries,” Wright acknowledged. “However, I think more companies will look into a voice optimization strategy next year. As I said last year, voice search is coming, it still just isn’t quite there yet.”

Although voice search acquired loads of consideration in 2018, Aleyda Solis, worldwide SEO advertising and marketing guide and founding father of Orainti, acknowledged voice search is just a bit of a a lot greater shift, from explicit “results” to “answers” as part of an prolonged “conversational search journey.”

“This will only gain more prominence and importance in 2019 – and the shift has already started,” Solis acknowledged. “While ‘voice’ might be an easier way to request answers in some scenarios, it certainly isn’t the ideal format to fulfill the intent in more complex answers (e.g., when comparing services or products).”

All that acknowledged, Michael Bonfils, managing director of SEM International, acknowledged voice search is a sport changer for multinational and multilingual websites.

“Hopefully, marketers will realize in 2019 that the effective use of voice response can’t be done by translators (machine or human). The use of voice is, and can be, very different from country to country, region to region, dialect to dialect, social class to social class, etc.,” Bonfils acknowledged.

9. Watch Machine Learning

Dave Davies, CEO of Beanstalk Internet Marketing, acknowledged machine learning is about to explode in 2019.

“While we’ve seen machine learning in search with RankBrain, Google News groupings, etc. we haven’t really experienced the true power of what it can be. This is the year that changes,” Davies acknowledged. “We can see the prep work coming with some of the layout changes the engines are pushing out and their drive to answer intents rather than questions. This is the root of machine learning’s impact on search.”

But machine learning acquired’t merely be one factor to watch on Google and the foremost search engines like google, acknowledged Jenn Mathews of Jenn Mathews Consulting.

“Companies need to adopt machine learning to develop unique content for SEO, beginning with a set of data based on specific variables,” Mathews acknowledged. “Machine learning, coupled with the need for analysis and reporting, as testing new strategies and implementation is imperative to understanding successes and failures.”

10. Optimize for Featured Snippets & Other Google SERP Features

In addition to optimizing in your private web page, you’ve to moreover optimize for the Google search experience in 2019.

“Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” acknowledged Ian Lurie, CEO and founding father of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.”

That means optimizing for featured snippets (a.okay.a., place zero) and completely different Google search choices will proceed to be an mandatory sample – and further mandatory than ever – in 2019.

“We have been able to achieve many answer boxes for our own site and client websites,” acknowledged Jim Bader, senior director of SEO at Vertical Measures. “Every time this happens, it results in a significant spike in organic traffic.”

Get More 2019 SEO Trends & Insights

We’ve solely scratched the ground up to now. Our specialists moreover speak in regards to the significance of hyperlinks, video, localization, and further in our e guide:

Click proper right here to acquire 47 Experts on the 2019 SEO Trends That Really Matter

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